Description
SWOT ANALYSIS OF PUBLICIS GROUPE
Publicis Groupe
Parent Company
Publicis Groupe
Category
Multinational advertising and public relations
Sector
Advertising
Tagline/ Slogan
Leader in Digital and Interactive Communication
USP
One of the World’s top largest advertising conglomerate
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Highly experienced in the field of marketing communications
SWOT Analysis
1. Strong distribution all over the world 2. Strong presence in Digital and Interactive Communication 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Market reputation strong with a diverse offering for clients
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.WPP Group 2.Omnicon Group Competitors 3.Interpublic Group
doc_703987489.docx
SWOT ANALYSIS OF PUBLICIS GROUPE
Publicis Groupe
Parent Company
Publicis Groupe
Category
Multinational advertising and public relations
Sector
Advertising
Tagline/ Slogan
Leader in Digital and Interactive Communication
USP
One of the World’s top largest advertising conglomerate
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Highly experienced in the field of marketing communications
SWOT Analysis
1. Strong distribution all over the world 2. Strong presence in Digital and Interactive Communication 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Market reputation strong with a diverse offering for clients
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.WPP Group 2.Omnicon Group Competitors 3.Interpublic Group
doc_703987489.docx