Description
SWOT ANALYSIS OF PUBLIC STORAGE
Public Storage
Parent Company
Public Storage
Acquisition, development, ownership, and operation of self-storage Category facilities which offer storage spaces for lease.
Sector
Real estate investment trust
Tagline/ Slogan
Problem solved; Real storage expert.
USP
Good service and availability.
STP
Segment
Commercial and Households in developed nation
Target Group
Those who want to relocate and want space with rent.
Positioning
The company cares for the storage of goods of its customers
SWOT Analysis
1. Financial stability as compare to competitors 2. Global presence is strong as compare to competitors 3. Low debt ratios and Online presence and service 4. One of the largest self-storage companies in US 5. It has more than 200 company-owned locations in the US and Strength Europe, and approx 6,000
1. Potential customers are less as compare to other real estate companies 2. Not diversified in real estate sector Weakness 3. Limited geographic presence as it dependent on the US market
1. Opportunity for development in region outside US and UK like Asia, Australia 2. Improving operating performance by using value added offerings like the dehumidification system of climate controlled spaces, truck move-in Opportunity program, Extensive marketing
1. Immense competition from local companies 2. Economic slump in European nation Threats 3. Strengthen rules and regulation by government
Competition
1. Sovran Self Storage 2. Extra Space Storage Competitors 3. U-Store-It
doc_728734437.docx
SWOT ANALYSIS OF PUBLIC STORAGE
Public Storage
Parent Company
Public Storage
Acquisition, development, ownership, and operation of self-storage Category facilities which offer storage spaces for lease.
Sector
Real estate investment trust
Tagline/ Slogan
Problem solved; Real storage expert.
USP
Good service and availability.
STP
Segment
Commercial and Households in developed nation
Target Group
Those who want to relocate and want space with rent.
Positioning
The company cares for the storage of goods of its customers
SWOT Analysis
1. Financial stability as compare to competitors 2. Global presence is strong as compare to competitors 3. Low debt ratios and Online presence and service 4. One of the largest self-storage companies in US 5. It has more than 200 company-owned locations in the US and Strength Europe, and approx 6,000
1. Potential customers are less as compare to other real estate companies 2. Not diversified in real estate sector Weakness 3. Limited geographic presence as it dependent on the US market
1. Opportunity for development in region outside US and UK like Asia, Australia 2. Improving operating performance by using value added offerings like the dehumidification system of climate controlled spaces, truck move-in Opportunity program, Extensive marketing
1. Immense competition from local companies 2. Economic slump in European nation Threats 3. Strengthen rules and regulation by government
Competition
1. Sovran Self Storage 2. Extra Space Storage Competitors 3. U-Store-It
doc_728734437.docx