Description
SWOT ANALYSIS OF PS GROUP
PS Group
Parent Company
PS group
Category
Commercial and residential, retail property development & sale.
Sector
Real estate
Tagline/ Slogan
Developing property, building homes
USP
World class infrastructure at affordable house
STP
Segment
Customers in cities seeking apartments and residential complexes
Target Group
Lower middle to upper class income group
Positioning
Affordable property
SWOT Analysis
1. More focused branding strategy. 2.Development through Joint venture with Strong strategy 3. Gradual increase in financial strength of the company. 4. Got International property award Strength 5. Good number of projects in the pipeline
1. Only present in Kolkata, Coimbatore and Chennai need geographical diversified portfolio for its development 2. Bigger realestate players commanding the market with major Weakness projects
1. Opportunities for growth in north and south India 2.Opportunities for growth in rent, leasing business Opportunity 3. International expansion to boost revenue
1. Extensive regulation include various Environmental laws regulation , which may be more stringent in near future 2. Changing and downturn in Economic condition of the country Threats 3. Rising inflation
4.Immense competition
Competition
1. Belani Group 2. Diamond Group 3. Eden Group Competitors 4. Ambuja Realty
doc_209235284.docx
SWOT ANALYSIS OF PS GROUP
PS Group
Parent Company
PS group
Category
Commercial and residential, retail property development & sale.
Sector
Real estate
Tagline/ Slogan
Developing property, building homes
USP
World class infrastructure at affordable house
STP
Segment
Customers in cities seeking apartments and residential complexes
Target Group
Lower middle to upper class income group
Positioning
Affordable property
SWOT Analysis
1. More focused branding strategy. 2.Development through Joint venture with Strong strategy 3. Gradual increase in financial strength of the company. 4. Got International property award Strength 5. Good number of projects in the pipeline
1. Only present in Kolkata, Coimbatore and Chennai need geographical diversified portfolio for its development 2. Bigger realestate players commanding the market with major Weakness projects
1. Opportunities for growth in north and south India 2.Opportunities for growth in rent, leasing business Opportunity 3. International expansion to boost revenue
1. Extensive regulation include various Environmental laws regulation , which may be more stringent in near future 2. Changing and downturn in Economic condition of the country Threats 3. Rising inflation
4.Immense competition
Competition
1. Belani Group 2. Diamond Group 3. Eden Group Competitors 4. Ambuja Realty
doc_209235284.docx