Description
SWOT ANALYSIS OF PROGRESS ENERGY
Progress Energy
Parent Company
Duke Energy Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
People, performance, excellence
USP
Leading Power company in the U.S. STP
Segment
Energy and electrical utilities for industrial and commercial purposes
Target Group
Residential, Small and Large Businesses
Positioning
Leading Power company in the U.S. SWOT Analysis
1. Has 21000 MW of generation capacity and over 11000 employees 2. Serves over 3 million+ customers 3. Was a Fortune 500 company before its merger with Duke Energy Strength 4. Strong financial position and brand reputation
1.Involved in disputes with Regulators regarding disclosures Weakness 2.Operation is concentrated and not spread out
1.Increasing demand for power in the U.S. 2.Non-conventional sources of power Opportunity 3.Leveraging on the merger with Duke to expand into other countries
Threats
1.Compliance to Environmental law
2.Consolidation in the power sector in the U.S. Competition
1.South Carolina Edison 2.Exelon Power Competitors 3.Pacific Gas and Electric Company
doc_485116939.docx
SWOT ANALYSIS OF PROGRESS ENERGY
Progress Energy
Parent Company
Duke Energy Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
People, performance, excellence
USP
Leading Power company in the U.S. STP
Segment
Energy and electrical utilities for industrial and commercial purposes
Target Group
Residential, Small and Large Businesses
Positioning
Leading Power company in the U.S. SWOT Analysis
1. Has 21000 MW of generation capacity and over 11000 employees 2. Serves over 3 million+ customers 3. Was a Fortune 500 company before its merger with Duke Energy Strength 4. Strong financial position and brand reputation
1.Involved in disputes with Regulators regarding disclosures Weakness 2.Operation is concentrated and not spread out
1.Increasing demand for power in the U.S. 2.Non-conventional sources of power Opportunity 3.Leveraging on the merger with Duke to expand into other countries
Threats
1.Compliance to Environmental law
2.Consolidation in the power sector in the U.S. Competition
1.South Carolina Edison 2.Exelon Power Competitors 3.Pacific Gas and Electric Company
doc_485116939.docx