Description
SWOT ANALYSIS OF PROCTER AND GAMBLE
Procter and Gamble (P&G)
Parent Company
Procter and Gamble (P&G)
Category
Consumer Products
Sector
FMCG
Tagline/ Slogan
Touching lives improving life
One of the oldest and most stable consumer products company USP spread over 180 countries
STP
Segment
Products and services for daily needs
Target Group
Every household especially the middle class
Positioning
P&G products are used by its customers to improve their lives
Product Portfolio
Consumer Products 1.Gillette Mach3 Brands 4.Oral B 7.Tide 10.Rejoice 2.Gillette Vector 5.Duracell 8.Pantene 3.Gillette 7 o clock 6.Ariel 9.Head & Shoulders
SWOT Analysis
1. P&G has over 300 brands globally which are available in over 180 countries 2. Over 125,000 people are employed in P&G globally 3. It has around 24 brands which have annual sales over a billion Strength dollars 4. Its brand have a high recall, high visibility due to excellent
marketing and adveritisng 5, P&G has operations in over 80 countries 6. P&G brand has also contributed as sponsors in major sporting and entertainment events
1. Fake products sold under the name of their brands 2. Its products have stiff competition from big domestic players and Weakness international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products
Competition
1. Marico 2. L'Oréal 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. ITC Competitors 7. Dabur
doc_854810579.docx
SWOT ANALYSIS OF PROCTER AND GAMBLE
Procter and Gamble (P&G)
Parent Company
Procter and Gamble (P&G)
Category
Consumer Products
Sector
FMCG
Tagline/ Slogan
Touching lives improving life
One of the oldest and most stable consumer products company USP spread over 180 countries
STP
Segment
Products and services for daily needs
Target Group
Every household especially the middle class
Positioning
P&G products are used by its customers to improve their lives
Product Portfolio
Consumer Products 1.Gillette Mach3 Brands 4.Oral B 7.Tide 10.Rejoice 2.Gillette Vector 5.Duracell 8.Pantene 3.Gillette 7 o clock 6.Ariel 9.Head & Shoulders
SWOT Analysis
1. P&G has over 300 brands globally which are available in over 180 countries 2. Over 125,000 people are employed in P&G globally 3. It has around 24 brands which have annual sales over a billion Strength dollars 4. Its brand have a high recall, high visibility due to excellent
marketing and adveritisng 5, P&G has operations in over 80 countries 6. P&G brand has also contributed as sponsors in major sporting and entertainment events
1. Fake products sold under the name of their brands 2. Its products have stiff competition from big domestic players and Weakness international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products
Competition
1. Marico 2. L'Oréal 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. ITC Competitors 7. Dabur
doc_854810579.docx