Description
SWOT ANALYSIS OF PRITT
Pritt
Parent Company
Henkel
Category
Adhesive
Sector
FMCG
Tagline/ Slogan
Put a friend on your desk
USP
Does the job in a very convenient manner STP
Segment
Adhesives and glues
Urbane upper middle class consumers looking for high quality Target Group adhesive
A convenient adhesive solution which is more of a friend than a mere Positioning stationery SWOT Analysis
1. User friendly attractive online presence 2. Strong brand name 3. Good quality product perception 4. Attractive packaging to attract the customer Strength 5. Strong backing of parent company ensures good distribution
1. Limited presence and awareness of the product in emerging economies Weakness 2. Competitive scenario means margins and share is limited
1. Target those cities and distribution channels where competitors Opportunity have a relatively weaker presence 2. Competitions and contests for students organized at school and
junior college levels is gaining popularity
1. Low switching costs amongst consumers 2.Many market players operating in India Threats 3. Difficult to differentiate product Competition
1. Loctite 2. Pidilite Competitors 3. 3M Glue
doc_193465112.docx
SWOT ANALYSIS OF PRITT
Pritt
Parent Company
Henkel
Category
Adhesive
Sector
FMCG
Tagline/ Slogan
Put a friend on your desk
USP
Does the job in a very convenient manner STP
Segment
Adhesives and glues
Urbane upper middle class consumers looking for high quality Target Group adhesive
A convenient adhesive solution which is more of a friend than a mere Positioning stationery SWOT Analysis
1. User friendly attractive online presence 2. Strong brand name 3. Good quality product perception 4. Attractive packaging to attract the customer Strength 5. Strong backing of parent company ensures good distribution
1. Limited presence and awareness of the product in emerging economies Weakness 2. Competitive scenario means margins and share is limited
1. Target those cities and distribution channels where competitors Opportunity have a relatively weaker presence 2. Competitions and contests for students organized at school and
junior college levels is gaining popularity
1. Low switching costs amongst consumers 2.Many market players operating in India Threats 3. Difficult to differentiate product Competition
1. Loctite 2. Pidilite Competitors 3. 3M Glue
doc_193465112.docx