Description
SWOT ANALYSIS OF PRITISH NANDY COMMUNICATION LIMITED

Pritish Nandy Communications Ltd

Parent Company

Pritish Nandy Communications Ltd

Category

Production house

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Good movies which are of new age style

STP

Segment

Multiplex goers urban movie enthusiasts

Target Group

Urban upper and upper middle class individuals

A production company which produces films which are according to Positioning changing environment

SWOT Analysis

1. Backed by industry veterans and present stars 2.The company was featured in Deloitte Touche’s Fast500, ranking it among the 500 fastest growing companies in the technology, media and telecom sector in the Asia Pacific. 3.PNC has made the most number of multiplex movies with new, untried talent 4. Good crop of directors and actors working under their banner Strength 5. Strong brand reputation and market value

1. Generated negative risk-adjusted returns adding no value to investors with long positions Weakness 2. Dividends were not granted to shareholders which caused an issue

1.Technology absorption 2. Foreign exchange earnings and outgo 3. Production/co-production of Hindi feature films 4. Diversify media and entertainment companies with content creation Opportunity abilities across platforms and genres for major satellite channels

5. Broadcast its content on the internet to increase the visibility 6. Expansion of post-production studio 7. Expand its horizon by procuring film rights

1.No foreign exchange earnings and outgo during the current period Threats 2. Competition from other media and entertainment company

Competition

1.PVR Ltd 2. Balaji Telefilms Ltd. Competitors 4. Tips industries



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