Description
SWOT ANALYSIS OF PRESTIGE ESTATES PROJECTS LIMITED
Prestige Estates Projects Limited
Parent Company
Prestige Group
Developments spanning across residential, commercial, retail, leisure Category and hospitality sectors
Sector
Real Estate
Tagline/ Slogan
Add prestige to your life
USP
Trusted name
STP
Segment
Mainly across southern India
Target Group
Corporate, retailers, high and medium income group
Positioning
Projects across all asset classes
SWOT Analysis
1. Years of experience and skilled workforce makes it a strong real estate player 2. Has several national and international awards across categories 3. Makes use of technology to reach customers Strength 4. Well diversified portfolio
1.Economic slowdown and govt policies affect the businesses and margins severly Weakness 2.Limited global presence compared to big players
1.Growth prospects in real estate in India 2.Expansion in new geographies Opportunity 3.Shortage of houses in urban areas
1.changes in property prices 2.Economic downturn Threats 3.Fluctuating interest rates
Competition
Competitors
1.Sunteck realty Limited 2.Jaypee Infratech Limited
3.Unitech Limited
doc_767199891.docx
SWOT ANALYSIS OF PRESTIGE ESTATES PROJECTS LIMITED
Prestige Estates Projects Limited
Parent Company
Prestige Group
Developments spanning across residential, commercial, retail, leisure Category and hospitality sectors
Sector
Real Estate
Tagline/ Slogan
Add prestige to your life
USP
Trusted name
STP
Segment
Mainly across southern India
Target Group
Corporate, retailers, high and medium income group
Positioning
Projects across all asset classes
SWOT Analysis
1. Years of experience and skilled workforce makes it a strong real estate player 2. Has several national and international awards across categories 3. Makes use of technology to reach customers Strength 4. Well diversified portfolio
1.Economic slowdown and govt policies affect the businesses and margins severly Weakness 2.Limited global presence compared to big players
1.Growth prospects in real estate in India 2.Expansion in new geographies Opportunity 3.Shortage of houses in urban areas
1.changes in property prices 2.Economic downturn Threats 3.Fluctuating interest rates
Competition
Competitors
1.Sunteck realty Limited 2.Jaypee Infratech Limited
3.Unitech Limited
doc_767199891.docx