Description
SWOT ANALYSIS OF PRADA
Prada
Parent Company
Prada
Category
Accessories and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Prada
USP
Luxury Fashion STP
Segment
Premium apparell
Target Group
Men and Women from urban upper class
Positioning
Luxury Fashion SWOT Analysis
1. Established Fashion house 2. Known for its quality and unique designs 3. Has a strong association of luxury and premium attached to it 4. Has a strong presence in and around the world Strength 5. Good advertising and branding through print ads
1. The brand has severe competition and hence there is high brand switching Weakness 2. Limited brand awareness in emerging markets
1. Entrance in emerging markets 2.Capitalising the digital medium to increase its reach where it is not available 3. Tie-up with fashion houses through partnerships to increase Opportunity awareness
1. Intense Competition in Luxury fashion 2.Easily available substitutes 3.Change in economy which may reduce the dependence on luxury Threats fashion Competition
1.Vuitton 2.Hermes Competitors 3.Gucci
doc_529331950.docx
SWOT ANALYSIS OF PRADA
Prada
Parent Company
Prada
Category
Accessories and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Prada
USP
Luxury Fashion STP
Segment
Premium apparell
Target Group
Men and Women from urban upper class
Positioning
Luxury Fashion SWOT Analysis
1. Established Fashion house 2. Known for its quality and unique designs 3. Has a strong association of luxury and premium attached to it 4. Has a strong presence in and around the world Strength 5. Good advertising and branding through print ads
1. The brand has severe competition and hence there is high brand switching Weakness 2. Limited brand awareness in emerging markets
1. Entrance in emerging markets 2.Capitalising the digital medium to increase its reach where it is not available 3. Tie-up with fashion houses through partnerships to increase Opportunity awareness
1. Intense Competition in Luxury fashion 2.Easily available substitutes 3.Change in economy which may reduce the dependence on luxury Threats fashion Competition
1.Vuitton 2.Hermes Competitors 3.Gucci
doc_529331950.docx