Description
SWOT ANALYSIS OF PPR
PPR
Parent Company
PPR
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
An adventure of enterprise
worldwide brand portfolio including luxury, sport & lifestyle divisions USP and retail brands STP
Segment
Individuals seeking departmental stores
Target Group
Upper and upper middle class individuals
Positioning
Luxury and sport retail product SWOT Analysis
1. Strong financial position and increasing top-line 2. Presence in over 120 countries enhances brand image 3. PPR launched PPR Corporate Foundation For Women’s Dignity And Rights 4. Good marketing and visibility among competitors as well Strength 5. Has a strong workforce of nearly 50,000 employees
1. Brand hasn't established its superiority specially in emerging economies 2. Instability in management is a concern which can affect its Weakness operations
Opportunity
1.Potential to increase presence in global markets would be beneficial 2. Better customer relationship will help to achieve more market
share.
1. Expansion planning in offerings by competitors may dilute focus on core competency 2. Intense competition Threats 3. Strict govt policies and regulations Competition
1. Nike 2. Macy's Competitors 3.Montblanc
doc_297563177.docx
SWOT ANALYSIS OF PPR
PPR
Parent Company
PPR
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
An adventure of enterprise
worldwide brand portfolio including luxury, sport & lifestyle divisions USP and retail brands STP
Segment
Individuals seeking departmental stores
Target Group
Upper and upper middle class individuals
Positioning
Luxury and sport retail product SWOT Analysis
1. Strong financial position and increasing top-line 2. Presence in over 120 countries enhances brand image 3. PPR launched PPR Corporate Foundation For Women’s Dignity And Rights 4. Good marketing and visibility among competitors as well Strength 5. Has a strong workforce of nearly 50,000 employees
1. Brand hasn't established its superiority specially in emerging economies 2. Instability in management is a concern which can affect its Weakness operations
Opportunity
1.Potential to increase presence in global markets would be beneficial 2. Better customer relationship will help to achieve more market
share.
1. Expansion planning in offerings by competitors may dilute focus on core competency 2. Intense competition Threats 3. Strict govt policies and regulations Competition
1. Nike 2. Macy's Competitors 3.Montblanc
doc_297563177.docx