Description
SWOT ANALYSIS OF POWER ASSET HOLDINGS

Power Assets Holdings

Parent Company

Power Assets Holdings Corp.

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Leading Chinese Electric utility STP

Segment

Electric solutions for Industries, Big cities, Ports etc

Target Group

Corporates, industries, complexes

Positioning

Global electric utility company based in Hong Kong SWOT Analysis

1.Operates in many countries along with Hong Kong and has 220,000+ employees 2. Total Generating capacity is 10000 MW – mostly thermal power plants 3. Has strong market presence in Hong Kong and Thailand 4. Features in the Hang Seng top 50 stocks index of Hong Kong Strength 5. Financially strong and growing enterprise

1.Is present mainly in Thailand and Hong Kong only 2.Has a complex corporate structure – one of its subsidiaries is a duopoly with CPL Holdings Weakness 3.Power Generation portfolio is not diverse – currently only coal fired

Opportunity

1.Opportunities in China, other Asian countries

2. Potential to expand renewable energy portfolio – enter into solar and hydro power 3. High demand for power in Hong Kong, Thailand, other parts of Asia

1.Fall in Electricity prices would lead to lower profits 2.Since most of its generation is coal based, an increase in coal prices would hamper its profits Threats 3. Consolidation of power industry in South Asia Competition

1.China Resources Power Holdings Ltd 2. EnerChina Holdings Ltd Competitors 3.CLP Holdings Ltd



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