Description
SWOT ANALYSIS OF POSCO
POSCO
Parent Company
POSCO
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
We move the world in silence
USP
Provides materials and energy most efficiently
STP
Segment
Steel, engineering & construction, trading
Target Group
Construction, automotive, transformers, ships industry
Positioning
World leader in competitiveness in steel manufacturing technology
SWOT Analysis
1. Market leading position across the world 2. Strong market presence and excellent operations globally 3. Expertise in E-sales & e-procurement 4. Strong business ethics and work force management 5. Workforce of approx 30,000 people Strength 6. Output of over 35million tonnes of crude steel per annum
1. Bargaining power of suppliers and buyers 2. Restricted global penetration Weakness 3. High dependence on Korea for its operations
1. Strategic partnership with competitors 2. Enforcing strategic sourcing alliance Opportunity 3. Backward & vertical integration
1. Increased competition and Substitute products 2. New entrants in the market Threats 3. Government & Environment regulations
Competition
1. Arcelormittal 2. Nippon steel 3. Boa steel Competitors 4. Tata Steel
doc_299457313.docx
SWOT ANALYSIS OF POSCO
POSCO
Parent Company
POSCO
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
We move the world in silence
USP
Provides materials and energy most efficiently
STP
Segment
Steel, engineering & construction, trading
Target Group
Construction, automotive, transformers, ships industry
Positioning
World leader in competitiveness in steel manufacturing technology
SWOT Analysis
1. Market leading position across the world 2. Strong market presence and excellent operations globally 3. Expertise in E-sales & e-procurement 4. Strong business ethics and work force management 5. Workforce of approx 30,000 people Strength 6. Output of over 35million tonnes of crude steel per annum
1. Bargaining power of suppliers and buyers 2. Restricted global penetration Weakness 3. High dependence on Korea for its operations
1. Strategic partnership with competitors 2. Enforcing strategic sourcing alliance Opportunity 3. Backward & vertical integration
1. Increased competition and Substitute products 2. New entrants in the market Threats 3. Government & Environment regulations
Competition
1. Arcelormittal 2. Nippon steel 3. Boa steel Competitors 4. Tata Steel
doc_299457313.docx