Description
SWOT ANALYSIS OF PORTUGAL TELECOM
Portugal Telecom
Parent Company
Espírito Santo Financial Group
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
A customer-oriented innovative company
USP
Largest telecommunications service provider in Portugal
STP
The company operates in the areas of fixed, mobile and multimedia communications, information systems, research and development, Segment satellite communications and international investments.
Target Group
Corporates and individuals looking for telephony, internet, TV services
Positioning
A company which serves the best telecom services to its customers
SWOT Analysis
1. Extensive Offerings for the customers 2. Strong Operating Margin helping to boost revenues 3. Increasing Liquidity helping the company tide over operating challenges 4. Services present in countries like Cape Verde, Mozambique, Timor, Angola, Kenya, China, Brazil, S. Tomé and Príncipe and Namíbia. 5. The company has active involvement in CSR, areas of education, Strength environment, culture and sport.
1. Declining Market Share in Sector with growing competition in its core markets of Portugal, Brazil, Angola, Cape Verde, China, Morocco, and Timor regions Weakness 2. Global reach across the world is low compared to leading players
1. Growth in Telecommunications Services across its major markets 2. Demand for Mobile Broadband from its customers and businesses 3. Strategic Agreements and Acquisitions helping to cater to newer Opportunity markets
Threats
1. Intense Competition in its traditional markets 2. Rapid Technological Changes making the need for constant upgrade
3. Global Economic Slowdown affecting per customer revenues
Competition
1.Telefonica 2. Deutsche Telekom Competitors 3. Brasil Telecom
doc_172302978.docx
SWOT ANALYSIS OF PORTUGAL TELECOM
Portugal Telecom
Parent Company
Espírito Santo Financial Group
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
A customer-oriented innovative company
USP
Largest telecommunications service provider in Portugal
STP
The company operates in the areas of fixed, mobile and multimedia communications, information systems, research and development, Segment satellite communications and international investments.
Target Group
Corporates and individuals looking for telephony, internet, TV services
Positioning
A company which serves the best telecom services to its customers
SWOT Analysis
1. Extensive Offerings for the customers 2. Strong Operating Margin helping to boost revenues 3. Increasing Liquidity helping the company tide over operating challenges 4. Services present in countries like Cape Verde, Mozambique, Timor, Angola, Kenya, China, Brazil, S. Tomé and Príncipe and Namíbia. 5. The company has active involvement in CSR, areas of education, Strength environment, culture and sport.
1. Declining Market Share in Sector with growing competition in its core markets of Portugal, Brazil, Angola, Cape Verde, China, Morocco, and Timor regions Weakness 2. Global reach across the world is low compared to leading players
1. Growth in Telecommunications Services across its major markets 2. Demand for Mobile Broadband from its customers and businesses 3. Strategic Agreements and Acquisitions helping to cater to newer Opportunity markets
Threats
1. Intense Competition in its traditional markets 2. Rapid Technological Changes making the need for constant upgrade
3. Global Economic Slowdown affecting per customer revenues
Competition
1.Telefonica 2. Deutsche Telekom Competitors 3. Brasil Telecom
doc_172302978.docx