Description
SWOT ANALYSIS OF PORTER CHEMICAL COMPANY
Porter Chemical Company
Parent Company
Porter Chemical Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Chemistry sets aimed as educational toys
STP
Segment
Popular science toys and games for kids
Target Group
Children (8-15 years) with interest in science and especially chemistry
Positioning
Chemistry toys for junior scientists
SWOT Analysis
1. Used extensive advertising in print media to promote its products 2. Association with Lionel Corporation benefitted it by strengthening its market reach 3. Gave out scholarships to students in field of Chemistry to promote the company as well as its products Strength 4. Offered different varieties of chemical sets with varying price range
1. Initially depended upon import of chemicals 2. Weak financial conditions in the later part of the 1980s caused Weakness shutdown
1. Can market products to schools as part of chemistry labs Opportunity 2. Articles and advertisements in magazines like Popular Science
1. Economic fluctuation Threats 2. Concerns about safety of the products
Competition
1. Gilbert Chemical Sets Competitors 2, Lego
doc_458947703.docx
SWOT ANALYSIS OF PORTER CHEMICAL COMPANY
Porter Chemical Company
Parent Company
Porter Chemical Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Chemistry sets aimed as educational toys
STP
Segment
Popular science toys and games for kids
Target Group
Children (8-15 years) with interest in science and especially chemistry
Positioning
Chemistry toys for junior scientists
SWOT Analysis
1. Used extensive advertising in print media to promote its products 2. Association with Lionel Corporation benefitted it by strengthening its market reach 3. Gave out scholarships to students in field of Chemistry to promote the company as well as its products Strength 4. Offered different varieties of chemical sets with varying price range
1. Initially depended upon import of chemicals 2. Weak financial conditions in the later part of the 1980s caused Weakness shutdown
1. Can market products to schools as part of chemistry labs Opportunity 2. Articles and advertisements in magazines like Popular Science
1. Economic fluctuation Threats 2. Concerns about safety of the products
Competition
1. Gilbert Chemical Sets Competitors 2, Lego
doc_458947703.docx