Description
SWOT ANALYSIS OF PORSCHE CAYMAN
Porsche Cayman Parent Company Category Sector Tagline/ Slogan USP Porsche Sports car coupe Automobiles True to yourself Compact and stylish sports car STP Segment Target Group Positioning Luxurious High end Sedan car segment Businessmen and extremely prosperous young executives Positioned as a compact sports car SWOT Analysis 1.Mechanically well-built and a performer 2. A value for money sports car not as costly as Porsche 911 3. Rich looking and comfortable interiors 4. Nice grip on the road providing smooth drive 5. Has won global awards for performance, style, best sports car etc 6. Has a top speed on 171mph along with 0-60 in 5 seconds 7. Has won several racing championships globally 1. Hasn’t been able to penetrate growing markets here there is huge potential 2. Market is full of luxury car brands making it extremely competitive 1. Increase manufacturing units to penetrate in domestic markets
Strength
Weakness Opportunity
2. Implement innovative features to face competition 3. Expand the market by well spread distribution and servicing network across the globe 1. Government policies in some countries 2. Impending recession which may decrease purchasing power of elite class 3. Intense competition from automobile giants catering to the elite class Competition 1. BMW Z4 Competitors 2. Jaguar XF
Threats
doc_397750760.docx
SWOT ANALYSIS OF PORSCHE CAYMAN
Porsche Cayman Parent Company Category Sector Tagline/ Slogan USP Porsche Sports car coupe Automobiles True to yourself Compact and stylish sports car STP Segment Target Group Positioning Luxurious High end Sedan car segment Businessmen and extremely prosperous young executives Positioned as a compact sports car SWOT Analysis 1.Mechanically well-built and a performer 2. A value for money sports car not as costly as Porsche 911 3. Rich looking and comfortable interiors 4. Nice grip on the road providing smooth drive 5. Has won global awards for performance, style, best sports car etc 6. Has a top speed on 171mph along with 0-60 in 5 seconds 7. Has won several racing championships globally 1. Hasn’t been able to penetrate growing markets here there is huge potential 2. Market is full of luxury car brands making it extremely competitive 1. Increase manufacturing units to penetrate in domestic markets
Strength
Weakness Opportunity
2. Implement innovative features to face competition 3. Expand the market by well spread distribution and servicing network across the globe 1. Government policies in some countries 2. Impending recession which may decrease purchasing power of elite class 3. Intense competition from automobile giants catering to the elite class Competition 1. BMW Z4 Competitors 2. Jaguar XF
Threats
doc_397750760.docx