Description
SWOT ANALYSIS OF PORSCHE CAYENNE
Porsche Cayenne
Parent Company
Porsche
Category
SUV
Sector
Automobiles
Tagline/ Slogan
More Porsche than ever; Chosen by industry; Utility redefined
USP
A comfortable and spacious blended with Porsche elegance
STP
Segment
Luxurious High end car segment
Target Group
Businessmen and extremely prosperous families
Positioning
Positioned a stylish and spacious SUV
SWOT Analysis
1. Spacious backseats and headroom as well as trunk 2. Cruze control which provides smoother driving experience 3. Rich looking and comfortable interiors 4. High driving position which provides good visibility to the driver 5. Powerful engine with 500 hp @ 6,000 rpm with tops speed on 170mph Strength 6. Classy advertising and brand visibility
1.Has been able to completely capture huge potential in emerging markets like India, China etc 2. Strong competition in premium SUV markets means limited market Weakness share
Opportunity
1. Increase manufacturing units to penetrate in domestic markets
2. Implement innovative features to face competition 3. Expand the market by well spread distribution and servicing network across the globe
1. Government policies in some countries 2. Impending recession which may decrease purchasing power of elite class 3. Intense competition from automobile giants catering to the elite Threats class
Competition
1. Mercedes Benz GL class 2. Toyota Land Cruiser Prado Competitors 3. Land Rover discovery 4
doc_166011112.docx
SWOT ANALYSIS OF PORSCHE CAYENNE
Porsche Cayenne
Parent Company
Porsche
Category
SUV
Sector
Automobiles
Tagline/ Slogan
More Porsche than ever; Chosen by industry; Utility redefined
USP
A comfortable and spacious blended with Porsche elegance
STP
Segment
Luxurious High end car segment
Target Group
Businessmen and extremely prosperous families
Positioning
Positioned a stylish and spacious SUV
SWOT Analysis
1. Spacious backseats and headroom as well as trunk 2. Cruze control which provides smoother driving experience 3. Rich looking and comfortable interiors 4. High driving position which provides good visibility to the driver 5. Powerful engine with 500 hp @ 6,000 rpm with tops speed on 170mph Strength 6. Classy advertising and brand visibility
1.Has been able to completely capture huge potential in emerging markets like India, China etc 2. Strong competition in premium SUV markets means limited market Weakness share
Opportunity
1. Increase manufacturing units to penetrate in domestic markets
2. Implement innovative features to face competition 3. Expand the market by well spread distribution and servicing network across the globe
1. Government policies in some countries 2. Impending recession which may decrease purchasing power of elite class 3. Intense competition from automobile giants catering to the elite Threats class
Competition
1. Mercedes Benz GL class 2. Toyota Land Cruiser Prado Competitors 3. Land Rover discovery 4
doc_166011112.docx