Description
SWOT ANALYSIS OF PORSCHE BOXSTER
Porsche Boxster Parent Company Category Sector Tagline/ Slogan USP Porsche Convertible sports car Automobiles Ride the wind A blend of performance, comfort and style STP Segment Target Group Positioning Luxurious High end car segment Businessmen and extremely prosperous young executives Positioned as a luxury car which is stylish and a performer SWOT Analysis 1. Attractive for the elite car customers due to strong brand appeal 2. Performance delivering car blended with style 3. Rich looking and comfortable interiors 4. Nice grip on the road providing smooth drive 5. Excellent advertising and branding enhanced the existing premium image 6. From 0-60 in 5 seconds make Boxster a high performance luxury convertible 7. Has won several awards as car of the year, best design, drivers choice and many more 1.High price and premium car requires high maintenance, thus limits demand Weakness 2.Limited presence in emerging countries despite demand
Strength
1. Increase manufacturing units to penetrate in domestic markets 2. Implement innovative features to face competition Opportunity 3. Expand the market by well spread distribution and servicing network across the globe 1. Government policies in some countries 2. Impending recession which may decrease purchasing power of elite class 3. Intense competition from automobile giants catering to the elite class Competition 1. BMW X6 Competitors 2. Mercedes Benz SLK class
Threats
doc_340216398.docx
SWOT ANALYSIS OF PORSCHE BOXSTER
Porsche Boxster Parent Company Category Sector Tagline/ Slogan USP Porsche Convertible sports car Automobiles Ride the wind A blend of performance, comfort and style STP Segment Target Group Positioning Luxurious High end car segment Businessmen and extremely prosperous young executives Positioned as a luxury car which is stylish and a performer SWOT Analysis 1. Attractive for the elite car customers due to strong brand appeal 2. Performance delivering car blended with style 3. Rich looking and comfortable interiors 4. Nice grip on the road providing smooth drive 5. Excellent advertising and branding enhanced the existing premium image 6. From 0-60 in 5 seconds make Boxster a high performance luxury convertible 7. Has won several awards as car of the year, best design, drivers choice and many more 1.High price and premium car requires high maintenance, thus limits demand Weakness 2.Limited presence in emerging countries despite demand
Strength
1. Increase manufacturing units to penetrate in domestic markets 2. Implement innovative features to face competition Opportunity 3. Expand the market by well spread distribution and servicing network across the globe 1. Government policies in some countries 2. Impending recession which may decrease purchasing power of elite class 3. Intense competition from automobile giants catering to the elite class Competition 1. BMW X6 Competitors 2. Mercedes Benz SLK class
Threats
doc_340216398.docx