Description
SWOT ANALYSIS OF PORSCHE AUTOMOBILE
Porsche Automobile Holding SE Parent Company Category Sector Tagline/ Slogan USP Porsche Automobile Holding SE Sports Car, SUV Automobiles There is no substitute Extremely luxurious car, High reputation in the market STP Segment Target Group High ended car users Businessmen and prosperous families Positioned as a car manufacturer for elite and extremely prosperous customers Product Portfolio Porsche Boxster Porsche 911 Brands Porsche cayman SWOT Analysis 1.High brand presence and reputation across globe 2. Preferred by ultra-rich elite customers as every single model is high priced 3. Few car models but wide range of variants. Hence, gets an advantage of brand extension 4. A trusted brand for providing supreme style with sporty features
Positioning
Strength
5. One of the most recognized top-of-the-mind and popular luxury car brands 6. Has over 12,000 employees globally 7. Is a popular brand in the racing as well as the gaming industry 1. Lacking presence in middle income segment which is expanding at a phenomenal rate Weakness 2.Very high maintenance and running cost in an extremely competitive luxury car market 1. Capitalize on exclusivity and increase sales 2. Future generation and concept cars Opportunity 3.Increasing manufacturing facilities and distribution as well as servicing network 1.Government policies in some countries Threats 2. Impending recession which may decrease purchasing power 3.Intense competition from automobile giants Competition 1. BMW 2. Audi 3. Mercedes Benz 4. Ferrari 5. Jaguar
Competitors
doc_898563808.docx
SWOT ANALYSIS OF PORSCHE AUTOMOBILE
Porsche Automobile Holding SE Parent Company Category Sector Tagline/ Slogan USP Porsche Automobile Holding SE Sports Car, SUV Automobiles There is no substitute Extremely luxurious car, High reputation in the market STP Segment Target Group High ended car users Businessmen and prosperous families Positioned as a car manufacturer for elite and extremely prosperous customers Product Portfolio Porsche Boxster Porsche 911 Brands Porsche cayman SWOT Analysis 1.High brand presence and reputation across globe 2. Preferred by ultra-rich elite customers as every single model is high priced 3. Few car models but wide range of variants. Hence, gets an advantage of brand extension 4. A trusted brand for providing supreme style with sporty features
Positioning
Strength
5. One of the most recognized top-of-the-mind and popular luxury car brands 6. Has over 12,000 employees globally 7. Is a popular brand in the racing as well as the gaming industry 1. Lacking presence in middle income segment which is expanding at a phenomenal rate Weakness 2.Very high maintenance and running cost in an extremely competitive luxury car market 1. Capitalize on exclusivity and increase sales 2. Future generation and concept cars Opportunity 3.Increasing manufacturing facilities and distribution as well as servicing network 1.Government policies in some countries Threats 2. Impending recession which may decrease purchasing power 3.Intense competition from automobile giants Competition 1. BMW 2. Audi 3. Mercedes Benz 4. Ferrari 5. Jaguar
Competitors
doc_898563808.docx