Description
SWOT ANALYSIS OF PORSCHE 911
Porsche 911 Parent Company Category Sector Tagline/ Slogan USP Porsche Sports car coupe & convertible Automobiles Forever the sports car Powerful, sporty, luxurious STP Segment Target Group Positioning Luxurious High end car segment Businessmen and extremely prosperous young executives Positioned as an extremely luxurious car blended with power SWOT Analysis 1. High brand presence and recall 2. Extremely good performer with a touch of sporty style 3. Available in a wide range of variants suiting customers’ preferences 4. Owned by a trusted and reputed car manufacturer 5. Winner of major race events globally 6. Porsche 911 is available in variants like "Carrera", "GT3", "Turbo" 7. Top speed of 190 mph and 0-60 in 4 seconds make it a powerful performer 1.Extremely high price, High maintenance and running cost, hence limited demand 2.Not suited for rough terrains like those in some emerging economies
Strength
Weakness
1. Capitalize on exclusivity as a luxury brand 2. Implement more luxury and innovative features Opportunity 3. Expand the market by increasing distribution and servicing network 1. Government policies in some countries 2. Impending recession which may decrease purchasing power of elite class 3. Intense competition from automobile giants Competition 1. Jaguar XK 2. Mercedes Benz SL Class
Threats
Competitors
doc_117583782.docx
SWOT ANALYSIS OF PORSCHE 911
Porsche 911 Parent Company Category Sector Tagline/ Slogan USP Porsche Sports car coupe & convertible Automobiles Forever the sports car Powerful, sporty, luxurious STP Segment Target Group Positioning Luxurious High end car segment Businessmen and extremely prosperous young executives Positioned as an extremely luxurious car blended with power SWOT Analysis 1. High brand presence and recall 2. Extremely good performer with a touch of sporty style 3. Available in a wide range of variants suiting customers’ preferences 4. Owned by a trusted and reputed car manufacturer 5. Winner of major race events globally 6. Porsche 911 is available in variants like "Carrera", "GT3", "Turbo" 7. Top speed of 190 mph and 0-60 in 4 seconds make it a powerful performer 1.Extremely high price, High maintenance and running cost, hence limited demand 2.Not suited for rough terrains like those in some emerging economies
Strength
Weakness
1. Capitalize on exclusivity as a luxury brand 2. Implement more luxury and innovative features Opportunity 3. Expand the market by increasing distribution and servicing network 1. Government policies in some countries 2. Impending recession which may decrease purchasing power of elite class 3. Intense competition from automobile giants Competition 1. Jaguar XK 2. Mercedes Benz SL Class
Threats
Competitors
doc_117583782.docx