Description
SWOT ANALYSIS OF POOJA ENTERTAINMENT AND FILMS LIMITED
Pooja Entertainment and Films Ltd
Parent Company
Pooja Group
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
Leading Company in the Indian Film Entertainment Industry
USP
Film Production and allied activities
STP
Segment
Movie buffs and viewers of TV serials/commercials
Target Group
Premium and urban customers in both tier-2 and tier-3 cities
Positioning
Leading Company in the Indian Film Entertainment Industry
SWOT Analysis
1. Manufactures and trades in CDs and audio cassettes covers and VCDs of films and songs 2. Pooja group is presently focussed towards Pooja Entertainment and films only 3. Board consists of an optimum combination of executive and non-executive Directors, who have an in depth knowledge of the business 4. Company complies with the code of conduct of Corporate Governance 5. Gets fees/commission income from films advertisement 6. Carries on business of production, distribution and related Strength activities of Movies, TV Commercials, TV Serials, etc
1. Brand name is limited as compared to big industry players 2. Company has not raised any money by public issue Weakness 3. Involves too much capital expenditure
1. Indian film industry is considered to be the largest film industry in Opportunity the world in terms of films produced and released every year
2. The opening of the film industry to foreign investment coupled with the granting of industry status to this segment has had a favourable impact 3. Increasing corporatization of the film production sector 4. Rapid growth of multiplexes 5. Emergence of the Indian middle class with greater earning power and higher disposable income 6. Reach out to wider audience base through more marketing and advertising
1. Indian box office is seasonal in nature 2. Piracy continues to dampen the growth and reduces the revenue of the producers 3. Intense rivalry amongst competitors 4. Taste of viewers / audience of entertainment industry may undergo changes with changing times Threats 5. High Entertainment tax also affects the revenue to some extent
Competition
1. Zee Entertainment 2. Eros International 3. Hinduja Ventures Competitors 4. Global Films
doc_284206856.docx
SWOT ANALYSIS OF POOJA ENTERTAINMENT AND FILMS LIMITED
Pooja Entertainment and Films Ltd
Parent Company
Pooja Group
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
Leading Company in the Indian Film Entertainment Industry
USP
Film Production and allied activities
STP
Segment
Movie buffs and viewers of TV serials/commercials
Target Group
Premium and urban customers in both tier-2 and tier-3 cities
Positioning
Leading Company in the Indian Film Entertainment Industry
SWOT Analysis
1. Manufactures and trades in CDs and audio cassettes covers and VCDs of films and songs 2. Pooja group is presently focussed towards Pooja Entertainment and films only 3. Board consists of an optimum combination of executive and non-executive Directors, who have an in depth knowledge of the business 4. Company complies with the code of conduct of Corporate Governance 5. Gets fees/commission income from films advertisement 6. Carries on business of production, distribution and related Strength activities of Movies, TV Commercials, TV Serials, etc
1. Brand name is limited as compared to big industry players 2. Company has not raised any money by public issue Weakness 3. Involves too much capital expenditure
1. Indian film industry is considered to be the largest film industry in Opportunity the world in terms of films produced and released every year
2. The opening of the film industry to foreign investment coupled with the granting of industry status to this segment has had a favourable impact 3. Increasing corporatization of the film production sector 4. Rapid growth of multiplexes 5. Emergence of the Indian middle class with greater earning power and higher disposable income 6. Reach out to wider audience base through more marketing and advertising
1. Indian box office is seasonal in nature 2. Piracy continues to dampen the growth and reduces the revenue of the producers 3. Intense rivalry amongst competitors 4. Taste of viewers / audience of entertainment industry may undergo changes with changing times Threats 5. High Entertainment tax also affects the revenue to some extent
Competition
1. Zee Entertainment 2. Eros International 3. Hinduja Ventures Competitors 4. Global Films
doc_284206856.docx