Description
SWOT ANALYSIS OF POLYUS GOLD
Polyus Gold
Parent Company
Polyus Gold International
Category
Metallurgy & Mining
Sector
Gold
Tagline/ Slogan
USP
Highest growth rate in the Industry
STP
Segment
Industrial segmentation
Target Group
Governments , Industries using raw material as Gold
Provide highest quality gold throughout the world because of Polyus’ Positioning superior practices and innovation
SWOT Analysis Hold’s 3rd largest gold reserves Premium Listing in London Stock Exchange Strong financial position High growth rate
1. 2. 3. Strength 4.
1. Weakness 2.
Weak labour relations Lower equity in developed countries
Opportunity
1.
Tapping the under developed market like Africa
1. 2. Threats 3.
Regulatory threats Dwindling natural resources Heavy dependence on single resource - Gold
Competition
1. Competitors 2.
Orsu Metals Corporation Kazakhmys PLC
doc_959459215.docx
SWOT ANALYSIS OF POLYUS GOLD
Polyus Gold
Parent Company
Polyus Gold International
Category
Metallurgy & Mining
Sector
Gold
Tagline/ Slogan
USP
Highest growth rate in the Industry
STP
Segment
Industrial segmentation
Target Group
Governments , Industries using raw material as Gold
Provide highest quality gold throughout the world because of Polyus’ Positioning superior practices and innovation
SWOT Analysis Hold’s 3rd largest gold reserves Premium Listing in London Stock Exchange Strong financial position High growth rate
1. 2. 3. Strength 4.
1. Weakness 2.
Weak labour relations Lower equity in developed countries
Opportunity
1.
Tapping the under developed market like Africa
1. 2. Threats 3.
Regulatory threats Dwindling natural resources Heavy dependence on single resource - Gold
Competition
1. Competitors 2.
Orsu Metals Corporation Kazakhmys PLC
doc_959459215.docx