Description
SWOT ANALYSIS OF POLSKA GRUPA ENERGETYCZNA
Polska Grupa Energetyczna
Parent Company
Govt of Poland
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Largest Power company of Poland STP
Segment
Energy and electrical utilities for commercial and retail consumers
Target Group
Residential, Small and Large Businesses
Positioning
Leading power company in Poland SWOT Analysis
1. Has about 13+ GW of generation capacity (Thermal and Biomass) and has 46,000 employees 2. Serves over 5 million households as well as industrial areas – contributes to 40% of Poland’s electricity consumption. 3. Vertical Integration – presence in the whole value chain(except for transmission) has been a key strength 4. Strong financial position and brand reputation Strength 5. Has more than 40 power stations
1.Being a state owned company, it is susceptible to bureaucracy 2.Presence limited to Poland only Weakness 3.Power generation portfolio is mostly thermal only (more than 95%)
Opportunity
1.Increasing demand for power in the Eastern Europe
2.Non-conventional sources of power 3.Further expansion into neighbouring countries like Ukraine, Russia etc
1.Rising prices of coal 2.Consolidation in Europe will pose as a barrier to entry into other Threats markets Competition
1.Fortum Power 2.RWE group Competitors 3.GDF Suez
doc_358609321.docx
SWOT ANALYSIS OF POLSKA GRUPA ENERGETYCZNA
Polska Grupa Energetyczna
Parent Company
Govt of Poland
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Largest Power company of Poland STP
Segment
Energy and electrical utilities for commercial and retail consumers
Target Group
Residential, Small and Large Businesses
Positioning
Leading power company in Poland SWOT Analysis
1. Has about 13+ GW of generation capacity (Thermal and Biomass) and has 46,000 employees 2. Serves over 5 million households as well as industrial areas – contributes to 40% of Poland’s electricity consumption. 3. Vertical Integration – presence in the whole value chain(except for transmission) has been a key strength 4. Strong financial position and brand reputation Strength 5. Has more than 40 power stations
1.Being a state owned company, it is susceptible to bureaucracy 2.Presence limited to Poland only Weakness 3.Power generation portfolio is mostly thermal only (more than 95%)
Opportunity
1.Increasing demand for power in the Eastern Europe
2.Non-conventional sources of power 3.Further expansion into neighbouring countries like Ukraine, Russia etc
1.Rising prices of coal 2.Consolidation in Europe will pose as a barrier to entry into other Threats markets Competition
1.Fortum Power 2.RWE group Competitors 3.GDF Suez
doc_358609321.docx