Description
SWOT ANALYSIS OF POGO CHANNEL
Pogo Channel
Parent Company
Turner International India Pvt Ltd
Category
Children Entertainment Channel
Sector
Media and Entertainment
Tagline/ Slogan
The Best Place For Kids
USP
Teaching programs like DIY for enhancing children skills
STP
Segment
Children who want to see cartoons and learn from entertainment
Target Group
4+ to Youngster (DIY artists)
Positioning
Pogo channel is the best channel for children
SWOT Analysis
1. Although being channel made for children, it also caters to the demands of Do-it Yourself artists 2. Holds POGO Amazing Kids awards annually 3. Shows many popular animated and live action movies 4. Scientific Programme named FAQ shows us role of science in our daily life 5. Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman Strength etc.) 5. Available on almost all satellite tv providers
1. Broadcasting is only limited to few countries in south Asia Weakness 2.Isn’ttoo popular with kids as compared to competitors
1. Potential and scope to go worldwide 2. Special talent hunting shows for kids can be made Opportunity 3. Can go to schools and involve kids on DIY activities directly
1. Videogames 2. Internet 3. Outdoor games 4.Toys Threats 5.Other channels
Competition
1. Disney channel Competitors 2.Cartoon Network
doc_270878028.docx
SWOT ANALYSIS OF POGO CHANNEL
Pogo Channel
Parent Company
Turner International India Pvt Ltd
Category
Children Entertainment Channel
Sector
Media and Entertainment
Tagline/ Slogan
The Best Place For Kids
USP
Teaching programs like DIY for enhancing children skills
STP
Segment
Children who want to see cartoons and learn from entertainment
Target Group
4+ to Youngster (DIY artists)
Positioning
Pogo channel is the best channel for children
SWOT Analysis
1. Although being channel made for children, it also caters to the demands of Do-it Yourself artists 2. Holds POGO Amazing Kids awards annually 3. Shows many popular animated and live action movies 4. Scientific Programme named FAQ shows us role of science in our daily life 5. Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman Strength etc.) 5. Available on almost all satellite tv providers
1. Broadcasting is only limited to few countries in south Asia Weakness 2.Isn’ttoo popular with kids as compared to competitors
1. Potential and scope to go worldwide 2. Special talent hunting shows for kids can be made Opportunity 3. Can go to schools and involve kids on DIY activities directly
1. Videogames 2. Internet 3. Outdoor games 4.Toys Threats 5.Other channels
Competition
1. Disney channel Competitors 2.Cartoon Network
doc_270878028.docx