Description
SWOT ANALYSIS OF PLAYMATES TOYS
Playmates Toys
Parent Company
Playmates Toys
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Licensed popular character toys
STP
Segment
Popular toys and games for kids
Target Group
Children (4-12 years)
Positioning
Popular iconic action toys for children
SWOT Analysis
1. Has association with Nickelodeon for their teenage mutant ninja turtles 2. ‘Heart for Heart girls’ dolls series is an attempt towards world peace and unity 3. User friendly website with presence at leading e-tailers 4. Many popular licensed characters like TMNT, Terminator, Garfield, Disney etc Strength 5. Available at all multi-brand retail toy stores
1. Focus on developing toys based on licensed characters, too much dependence Weakness 2. Limited global reach and less marketing
1. With ‘Heart for Heart’ dolls, it can capture local markets in Asian and African countries as substitute to the Barbie doll Opportunity 2. Can explore characters other than ninja turtles for boys
1. No exclusivity for license on characters 2. Intense competition Threats 3. Economic fluctuation and unfavorable govt policies
Competition
1.Mattel Inc 2.Hasbro Inc Competitors 3.JAKKS Pacific Inc
doc_507715987.docx
SWOT ANALYSIS OF PLAYMATES TOYS
Playmates Toys
Parent Company
Playmates Toys
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Licensed popular character toys
STP
Segment
Popular toys and games for kids
Target Group
Children (4-12 years)
Positioning
Popular iconic action toys for children
SWOT Analysis
1. Has association with Nickelodeon for their teenage mutant ninja turtles 2. ‘Heart for Heart girls’ dolls series is an attempt towards world peace and unity 3. User friendly website with presence at leading e-tailers 4. Many popular licensed characters like TMNT, Terminator, Garfield, Disney etc Strength 5. Available at all multi-brand retail toy stores
1. Focus on developing toys based on licensed characters, too much dependence Weakness 2. Limited global reach and less marketing
1. With ‘Heart for Heart’ dolls, it can capture local markets in Asian and African countries as substitute to the Barbie doll Opportunity 2. Can explore characters other than ninja turtles for boys
1. No exclusivity for license on characters 2. Intense competition Threats 3. Economic fluctuation and unfavorable govt policies
Competition
1.Mattel Inc 2.Hasbro Inc Competitors 3.JAKKS Pacific Inc
doc_507715987.docx