Description
SWOT ANALYSIS OF PKN ORLEN
PKN Orlen
Parent Company
Polski Koncern Naftowy ORLEN SA
Category
Oil and Gas
Sector
Energy
Tagline/ Slogan
Fuelling the Future
Central Europe's largest publicly traded firm with major refining USP operations in Poland, Czech Republic, Germany, and the Baltic States STP
Corporates and individuals in Poland, Germany, the Czech Republic, Segment Slovakia, Latvia, Estonia, and Lithuania looking to fulfill energy needs
Enterprises and people who depend who depend on unleaded petrol, diesel, furnace oil, and aviation fuel as well as plastics and other petrochemical related products for business, vehicles and domestic Target Group uses
Positioning
Major Polish oil refiner, and petrol retailer with over 2000 locations SWOT Analysis
1. Strong market position in Central and Eastern Europe increases the bargaining power of the company and helps it in maintaining its brand profile. 2.Strong refining operations strengthen the company's overall revenues and margins. Strength 3. Recognised by Fortune 500 as one of the most prominent oil and gas companies 4.Strong retail network comprises of over 2,700 outlets offering services in Poland, Germany, the Czech Republic and Lithuania. 5. Nearly 25,000 employees work for the organisation globally
1.The absence of significant upstream activities put the company at a competitive disadvantage by putting it at the mercy of fluctuating Weakness crude oil prices. 2. Limited geographic presence as compared to global leaders means limited market share
1.Development of the upstream segment can help PKN ORLEN in developing an integrated approach to its operations. 2.Focus on the evaluation of the potential of all exploration and mining projects with particular attention to the mining of shale gas Opportunity resources 3.Acquisition of an upstream company in Canada. 4.Maximising efficiency of the refining business 5.Development and further operational improvements in the petrochemical business
1.The intense competition could erode company's market share and Threats operating margins. 2.Price volatility could have critical impact on the financial and operating results of the company. Competition
1. BP Plc 2.ExxonMobil Corporation 3.Fuchs Petrolub AG Competitors 4.Grupa Lotos SA 5.MOL Group 6.OMV Aktiengesellschaft 7.Royal Dutch Shell plc
doc_474423806.docx
SWOT ANALYSIS OF PKN ORLEN
PKN Orlen
Parent Company
Polski Koncern Naftowy ORLEN SA
Category
Oil and Gas
Sector
Energy
Tagline/ Slogan
Fuelling the Future
Central Europe's largest publicly traded firm with major refining USP operations in Poland, Czech Republic, Germany, and the Baltic States STP
Corporates and individuals in Poland, Germany, the Czech Republic, Segment Slovakia, Latvia, Estonia, and Lithuania looking to fulfill energy needs
Enterprises and people who depend who depend on unleaded petrol, diesel, furnace oil, and aviation fuel as well as plastics and other petrochemical related products for business, vehicles and domestic Target Group uses
Positioning
Major Polish oil refiner, and petrol retailer with over 2000 locations SWOT Analysis
1. Strong market position in Central and Eastern Europe increases the bargaining power of the company and helps it in maintaining its brand profile. 2.Strong refining operations strengthen the company's overall revenues and margins. Strength 3. Recognised by Fortune 500 as one of the most prominent oil and gas companies 4.Strong retail network comprises of over 2,700 outlets offering services in Poland, Germany, the Czech Republic and Lithuania. 5. Nearly 25,000 employees work for the organisation globally
1.The absence of significant upstream activities put the company at a competitive disadvantage by putting it at the mercy of fluctuating Weakness crude oil prices. 2. Limited geographic presence as compared to global leaders means limited market share
1.Development of the upstream segment can help PKN ORLEN in developing an integrated approach to its operations. 2.Focus on the evaluation of the potential of all exploration and mining projects with particular attention to the mining of shale gas Opportunity resources 3.Acquisition of an upstream company in Canada. 4.Maximising efficiency of the refining business 5.Development and further operational improvements in the petrochemical business
1.The intense competition could erode company's market share and Threats operating margins. 2.Price volatility could have critical impact on the financial and operating results of the company. Competition
1. BP Plc 2.ExxonMobil Corporation 3.Fuchs Petrolub AG Competitors 4.Grupa Lotos SA 5.MOL Group 6.OMV Aktiengesellschaft 7.Royal Dutch Shell plc
doc_474423806.docx