Description
SWOT ANALYSIS OF PIERRE GARROUDI
Pierre Garroudi
Parent Company
Pierre Garroudi
Category
Apparels
Sector
Lifestyle and retail
Tagline/ Slogan
Female Style Intelligence
USP
Style is ageless and timeless STP
Segment
Designer and leisure wear for women
People who are looking for a style statement and communicate their Target Group inner feelings.
Positioning
Rethinking, redefining and reinterpreting fashion SWOT Analysis
1. Unique contemporary trends and its futuristic interpretation 2. Very creative in fashion and loves to disrupt the code of fashion to make something different 3. He created a style that was not for age specific people Strength 4. Wide range of apparel and accessories for women
1. Despite high quality products, limited brand recall as compared to leading brands of the world 2. The brand has limited global penetration compared to a few luxuy Weakness clothing brands
1. Entering the online space shall increase sales and increase revenue. Opportunity 2.Increasing international presence
3. Tie-ups with fashion houses and corporate events
1. Competition from other brands and designers in terms of style, and designs 2. Pricing followed by other designers and therefore people buying Threats their products. Competition
1.Zara Competitors 2.Haute Couture
doc_818226315.docx
SWOT ANALYSIS OF PIERRE GARROUDI
Pierre Garroudi
Parent Company
Pierre Garroudi
Category
Apparels
Sector
Lifestyle and retail
Tagline/ Slogan
Female Style Intelligence
USP
Style is ageless and timeless STP
Segment
Designer and leisure wear for women
People who are looking for a style statement and communicate their Target Group inner feelings.
Positioning
Rethinking, redefining and reinterpreting fashion SWOT Analysis
1. Unique contemporary trends and its futuristic interpretation 2. Very creative in fashion and loves to disrupt the code of fashion to make something different 3. He created a style that was not for age specific people Strength 4. Wide range of apparel and accessories for women
1. Despite high quality products, limited brand recall as compared to leading brands of the world 2. The brand has limited global penetration compared to a few luxuy Weakness clothing brands
1. Entering the online space shall increase sales and increase revenue. Opportunity 2.Increasing international presence
3. Tie-ups with fashion houses and corporate events
1. Competition from other brands and designers in terms of style, and designs 2. Pricing followed by other designers and therefore people buying Threats their products. Competition
1.Zara Competitors 2.Haute Couture
doc_818226315.docx