Description
SWOT ANALYSIS OF PICTUREHOUSE MEDIA
Picturehouse Media
Parent Company
Picturehouse Media
Category
Production houses
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Southern spice in the serials
STP
Segment
Media and broadcasting
Target Group
Urban individuals
A south production company which produces serials and dubs into Positioning different languages
SWOT Analysis
1. One serial and many markets due to dubbing 2. Good infra for dubbing and production. 3. Good presence and reputation in south India Strength 4. Good expertise in the industry
1.Presence only in south India Weakness 2. Market share is limited and geographic reach us restricted
1. National expansion 2. New shows and reality shows Opportunity 3. Tieups with production houses
1.Alternate sources of entertainment 2. Changing lifestyle of house wives Threats 3. Unfavorable govt and economic conditions
Competition
1. Raadan media works Competitors 2. Star TV
doc_114513848.docx
SWOT ANALYSIS OF PICTUREHOUSE MEDIA
Picturehouse Media
Parent Company
Picturehouse Media
Category
Production houses
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Southern spice in the serials
STP
Segment
Media and broadcasting
Target Group
Urban individuals
A south production company which produces serials and dubs into Positioning different languages
SWOT Analysis
1. One serial and many markets due to dubbing 2. Good infra for dubbing and production. 3. Good presence and reputation in south India Strength 4. Good expertise in the industry
1.Presence only in south India Weakness 2. Market share is limited and geographic reach us restricted
1. National expansion 2. New shows and reality shows Opportunity 3. Tieups with production houses
1.Alternate sources of entertainment 2. Changing lifestyle of house wives Threats 3. Unfavorable govt and economic conditions
Competition
1. Raadan media works Competitors 2. Star TV
doc_114513848.docx