Description
SWOT ANALYSIS OF PHILIP STEIN
Philip Stein
Parent Company
Philip Stein Company
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Natural frequencies inside
Only watch company to have the natural frequency technology in USP them STP
Segment
Luxury watches segment
Target Group
High income men and women
Distinct watches that contribute to the overall well-being of an Positioning individual SWOT Analysis
1.The watch is known for its Natural frequency technology that helps the user with better sleep, lower stress and improved concentration. This positioning of the brand is unique in its class 2. The watch has been featured in ‘Oprah favourite things’ show that has given immense publicity to the brand in-line with its brand image 3. The watch has a presence in over 25 countries 4. Strong customer experiences and publicity received by the brand in the form of testimonials has worked very well for the brand and Strength has further enhanced its brand image
1. Depite being a popular brand, hasn't been able to penetrate emerging markets Weakness 2. Replicas and fake imitations easily carried out affecting sales and
brand
1. High growth developing economies have seen tremendous growth in luxury segment 2. People accepting fashionable luxury accessories more Opportunity 3. Global tie-ups and better distribution
1. There are counterfeit products in the market of the brand that have tarnished the image of the brand 2. Competition in the segment is fierce and other brands have a Threats higher top-of-the-mind recall Competition
1. Omega 2. Breitling 3. Tag Heuer Competitors 4. Rolex
doc_216324361.docx
SWOT ANALYSIS OF PHILIP STEIN
Philip Stein
Parent Company
Philip Stein Company
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Natural frequencies inside
Only watch company to have the natural frequency technology in USP them STP
Segment
Luxury watches segment
Target Group
High income men and women
Distinct watches that contribute to the overall well-being of an Positioning individual SWOT Analysis
1.The watch is known for its Natural frequency technology that helps the user with better sleep, lower stress and improved concentration. This positioning of the brand is unique in its class 2. The watch has been featured in ‘Oprah favourite things’ show that has given immense publicity to the brand in-line with its brand image 3. The watch has a presence in over 25 countries 4. Strong customer experiences and publicity received by the brand in the form of testimonials has worked very well for the brand and Strength has further enhanced its brand image
1. Depite being a popular brand, hasn't been able to penetrate emerging markets Weakness 2. Replicas and fake imitations easily carried out affecting sales and
brand
1. High growth developing economies have seen tremendous growth in luxury segment 2. People accepting fashionable luxury accessories more Opportunity 3. Global tie-ups and better distribution
1. There are counterfeit products in the market of the brand that have tarnished the image of the brand 2. Competition in the segment is fierce and other brands have a Threats higher top-of-the-mind recall Competition
1. Omega 2. Breitling 3. Tag Heuer Competitors 4. Rolex
doc_216324361.docx