Description
SWOT ANALYSIS OF PFIZER
Pfizer
Parent Company
Pfizer Ltd
Category
Pharmaceutical
Sector
Health care
Tagline/ Slogan
Doing things differently
Pfizer Inc discovers, develops, manufactures, and markets leading USP prescription drugs
STP
Heart disease, Obesity, psychiatric disorders, cognitive enhancers, Segment oncology & animal health segment , dysfunction
Target Group
Large business owners & operators
Pfizer is committed to applying science and global resources to improve health and well-being at every stage of life. They strive to provide access to safe, effective and affordable medicines and related Positioning health care services to the people who need them.
SWOT Analysis
1. One of the largest pharmaceutical company in the world and spread over more than 50 countries. 2. Excellent research and development (R&D) creating innovative and breakthrough products 3. Mergers and acquisitions with big pharma brands increasing brand reputation 4. Has over 100,000 employees as a part of the organization Strength 5. Strong brand name and recall globally
Tough competition from other major pharma brands means limited scope for market share growth Negative brand image due to involvement in largest healthcare fraud Weakness of marketing its drug illegally
1.Strategic agreements with other pharmaceutical companies Opportunity and organizations to boost its research.
2. Increasing awareness about healthcare needs 3. Global penetration through mergers and acquisitions 4. Increasing demand for quality healthcare solutions
1.Risk of unsuccessful new Products 2.Regulatory environment is becoming more & more stringent Threats 3.Economic slowdown in European markets
Competition
1. Abbott Laboratories 2. Amgen 3. AstraZeneca 4. Bristol-Myers Squibb 5. Johnson & Johnson 6. Merck 7. Novartis 8. Roche Holdings Competitors 9. Sun Pharma
doc_321613897.docx
SWOT ANALYSIS OF PFIZER
Pfizer
Parent Company
Pfizer Ltd
Category
Pharmaceutical
Sector
Health care
Tagline/ Slogan
Doing things differently
Pfizer Inc discovers, develops, manufactures, and markets leading USP prescription drugs
STP
Heart disease, Obesity, psychiatric disorders, cognitive enhancers, Segment oncology & animal health segment , dysfunction
Target Group
Large business owners & operators
Pfizer is committed to applying science and global resources to improve health and well-being at every stage of life. They strive to provide access to safe, effective and affordable medicines and related Positioning health care services to the people who need them.
SWOT Analysis
1. One of the largest pharmaceutical company in the world and spread over more than 50 countries. 2. Excellent research and development (R&D) creating innovative and breakthrough products 3. Mergers and acquisitions with big pharma brands increasing brand reputation 4. Has over 100,000 employees as a part of the organization Strength 5. Strong brand name and recall globally
Tough competition from other major pharma brands means limited scope for market share growth Negative brand image due to involvement in largest healthcare fraud Weakness of marketing its drug illegally
1.Strategic agreements with other pharmaceutical companies Opportunity and organizations to boost its research.
2. Increasing awareness about healthcare needs 3. Global penetration through mergers and acquisitions 4. Increasing demand for quality healthcare solutions
1.Risk of unsuccessful new Products 2.Regulatory environment is becoming more & more stringent Threats 3.Economic slowdown in European markets
Competition
1. Abbott Laboratories 2. Amgen 3. AstraZeneca 4. Bristol-Myers Squibb 5. Johnson & Johnson 6. Merck 7. Novartis 8. Roche Holdings Competitors 9. Sun Pharma
doc_321613897.docx