Description
SWOT ANALYSIS OF PETSMART
Petsmart
Parent Company
PetSmart, Inc.
Category
Speciality Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Happiness in store
USP
Sale of specialty pet supplies and services STP
Segment
Pet owners looking for supplies and accessories for pets
Target Group
Upper middle and middle class pet owners
Positioning
Retail chain doing business in the United States SWOT Analysis
1. Product portfolio is very diversed 2. It offers gamete of services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care 3. Nearly 1,200 stores and about 165 locations 4. PetSmart Charities is also known for its Rescue Waggin' program 5. Bird, fish, and small animal products is present thus good portfolio Strength 6. PetSmarts also contain Banfield Pet Hospital veterinary offices
1.Business is restricted only to US and no global presence Weakness 2.Prices are somewhat on higher side
1. Enhancing its presence online by offering more services through ecommerce Opportunity 2. Global expansion across countries
3. Tie-ups with vet hospitals
1. Allegations by PETA have had negative effect at times Threats 2. Expansion of competitor activity Competition
Competitors
1.Pedigree
doc_418789556.docx
SWOT ANALYSIS OF PETSMART
Petsmart
Parent Company
PetSmart, Inc.
Category
Speciality Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Happiness in store
USP
Sale of specialty pet supplies and services STP
Segment
Pet owners looking for supplies and accessories for pets
Target Group
Upper middle and middle class pet owners
Positioning
Retail chain doing business in the United States SWOT Analysis
1. Product portfolio is very diversed 2. It offers gamete of services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care 3. Nearly 1,200 stores and about 165 locations 4. PetSmart Charities is also known for its Rescue Waggin' program 5. Bird, fish, and small animal products is present thus good portfolio Strength 6. PetSmarts also contain Banfield Pet Hospital veterinary offices
1.Business is restricted only to US and no global presence Weakness 2.Prices are somewhat on higher side
1. Enhancing its presence online by offering more services through ecommerce Opportunity 2. Global expansion across countries
3. Tie-ups with vet hospitals
1. Allegations by PETA have had negative effect at times Threats 2. Expansion of competitor activity Competition
Competitors
1.Pedigree
doc_418789556.docx