Description
SWOT ANALYSIS OF PETRO RABIGH
Petro Rabigh
Parent Company
Joint venture between Saudi Aramco and Sumitomo Chemical
Category
Diversified chemicals
Sector
Industrial products
Tagline/ Slogan
-
USP
Specialists in petrochemical and refinery products
STP
Segment
Refining division and Petro chemical division
Polymer, monomer, gasoline, naphtha, jet fuel, diesel and fuel oil and Target Group refined products industrial requirements
Positioning
High and quality, attractively priced products
SWOT Analysis
1. Formed out of joint venture, hence has the best practices from both the organization has been incorporated 2. Petro Rabigh is not the only petrochemical company operating out of Saudi Arabia 3. The availability of large committed and stable volumes of feedstock, release Petro Rabigh from the supply pressures faced by other companies 4. World-leading technological know-how and 95 years of experience in the global marketing of chemical products Strength 5. It produces naptha, kerosene, gasoline, diesel and other fuels
1. High dependence on narrow product portfolio involving refining and petro chemical products 2. No global presence limiting the access of the distribution channels 3. Petro Rabigh starts the termination of Rabigh Arabian Water and Electricity Limited (RAWEC) Services due to the fluctuating market Weakness condition
1. The incorporation of new plant has increased the capability to Opportunity contribute to the demanding global market
2. High end technology provides opportunity for exponential market capture 3. The industrial park adjacent to the industry complex will drive demand even higher
1. Threat from globally well established market leaders 2. Stringent environment regulation will posses threat to the industrial operations in future 3. The presence of other global well established players might eat on Threats the profit margin
Competition
1. Saudi Basic Industrial Corporation 2. Asahi Kasei Competitors 3. Solvay
doc_563040647.docx
SWOT ANALYSIS OF PETRO RABIGH
Petro Rabigh
Parent Company
Joint venture between Saudi Aramco and Sumitomo Chemical
Category
Diversified chemicals
Sector
Industrial products
Tagline/ Slogan
-
USP
Specialists in petrochemical and refinery products
STP
Segment
Refining division and Petro chemical division
Polymer, monomer, gasoline, naphtha, jet fuel, diesel and fuel oil and Target Group refined products industrial requirements
Positioning
High and quality, attractively priced products
SWOT Analysis
1. Formed out of joint venture, hence has the best practices from both the organization has been incorporated 2. Petro Rabigh is not the only petrochemical company operating out of Saudi Arabia 3. The availability of large committed and stable volumes of feedstock, release Petro Rabigh from the supply pressures faced by other companies 4. World-leading technological know-how and 95 years of experience in the global marketing of chemical products Strength 5. It produces naptha, kerosene, gasoline, diesel and other fuels
1. High dependence on narrow product portfolio involving refining and petro chemical products 2. No global presence limiting the access of the distribution channels 3. Petro Rabigh starts the termination of Rabigh Arabian Water and Electricity Limited (RAWEC) Services due to the fluctuating market Weakness condition
1. The incorporation of new plant has increased the capability to Opportunity contribute to the demanding global market
2. High end technology provides opportunity for exponential market capture 3. The industrial park adjacent to the industry complex will drive demand even higher
1. Threat from globally well established market leaders 2. Stringent environment regulation will posses threat to the industrial operations in future 3. The presence of other global well established players might eat on Threats the profit margin
Competition
1. Saudi Basic Industrial Corporation 2. Asahi Kasei Competitors 3. Solvay
doc_563040647.docx