Description
SWOT ANALYSIS OF PETER ENGLAND
Peter England
Parent company
Madura Fashion & Lifestyle (Aditya Birla group)
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Beginning of good things
Usp
mid-priced value for money range readymade men’s wear STP
Young men looking for stylish apparels, be it work, party or casual Segment wear
Target group
Urban middle class men
Positioning
'Fashion-right' styles in men’s wear SWOT Analysis
1. The brand offers Work appropriate clothing catering to office going men who prefer a sense of style in their clothing. 2. It was voted among India's Most Trusted Apparel Brands 3. Premium fashion and international fashion also available in the Middle East 4. Clothes for a verity of occasions like formals, parties and Marriages are available 5. One of the largest menswear brand in India with nearly 6 million Strength garments sold every year
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
1. Can diversify into Indian wear as well 2. Can diversify into higher priced apparel segment or textiles Opportunity 3. Increase global reach would be beneficial for brand growth
1.New brands coming in pose major threat because of similar pricing 2. Similar patterns and verity available at lesser price with other brands or local market Threats 3. Cheaper imitations are a cause of worry Competition
1.Raymond 2.Arrow 3.Belmonte Competitors 4. Van Heusen
doc_724404511.docx
SWOT ANALYSIS OF PETER ENGLAND
Peter England
Parent company
Madura Fashion & Lifestyle (Aditya Birla group)
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Beginning of good things
Usp
mid-priced value for money range readymade men’s wear STP
Young men looking for stylish apparels, be it work, party or casual Segment wear
Target group
Urban middle class men
Positioning
'Fashion-right' styles in men’s wear SWOT Analysis
1. The brand offers Work appropriate clothing catering to office going men who prefer a sense of style in their clothing. 2. It was voted among India's Most Trusted Apparel Brands 3. Premium fashion and international fashion also available in the Middle East 4. Clothes for a verity of occasions like formals, parties and Marriages are available 5. One of the largest menswear brand in India with nearly 6 million Strength garments sold every year
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
1. Can diversify into Indian wear as well 2. Can diversify into higher priced apparel segment or textiles Opportunity 3. Increase global reach would be beneficial for brand growth
1.New brands coming in pose major threat because of similar pricing 2. Similar patterns and verity available at lesser price with other brands or local market Threats 3. Cheaper imitations are a cause of worry Competition
1.Raymond 2.Arrow 3.Belmonte Competitors 4. Van Heusen
doc_724404511.docx