Description
SWOT ANALYSIS OF PERRIGO
Perrigo
Parent Company
Perrigo
Category
Pharmaceuticals
Sector
Health care
Tagline/ Slogan
Providing the World with Quality, Affordable health care products
Largest manufacturer in US of private label over-the-counter USP pharmaceuticals
STP
Segment
API, over the counter drugs, nutritional drugs, consumer healthcare
Target Group
Specialty healthcare professionals & retail outlets
Delivering affordable, consistent quality products that always meet Positioning regulatory requirements.
SWOT Analysis
1.It has over 8700 well trained employees and a strong revenue 2.Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole 3. U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section. 4. Acquisitions helped the brand establish its presence 5. Has won accolades like Fastest growing companies, best of the best Strength company
1. Govt policies and regulations often slow down the production and affects efficiency Weakness 2. Limited presence in emerging markets
1.Increasing awareness about medical insurance 2. Rising living standards 3. Increasing US ageing population with more prevalence of Opportunity neurological disorders
1. The market for generic prescription drugs is subject to intense competition from other manufacturers. 2. Large pharmaceutical companies launching their own generic version of a branded product. Threats 3.Counterfeiting, replication, or other tampering with its products
Competition
1. Dr. Reddys Laboratories 2. Watson Pharmaceuticals 3. Aaron Industries Competitors 4. Ohm Laboratories
doc_677065070.docx
SWOT ANALYSIS OF PERRIGO
Perrigo
Parent Company
Perrigo
Category
Pharmaceuticals
Sector
Health care
Tagline/ Slogan
Providing the World with Quality, Affordable health care products
Largest manufacturer in US of private label over-the-counter USP pharmaceuticals
STP
Segment
API, over the counter drugs, nutritional drugs, consumer healthcare
Target Group
Specialty healthcare professionals & retail outlets
Delivering affordable, consistent quality products that always meet Positioning regulatory requirements.
SWOT Analysis
1.It has over 8700 well trained employees and a strong revenue 2.Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole 3. U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section. 4. Acquisitions helped the brand establish its presence 5. Has won accolades like Fastest growing companies, best of the best Strength company
1. Govt policies and regulations often slow down the production and affects efficiency Weakness 2. Limited presence in emerging markets
1.Increasing awareness about medical insurance 2. Rising living standards 3. Increasing US ageing population with more prevalence of Opportunity neurological disorders
1. The market for generic prescription drugs is subject to intense competition from other manufacturers. 2. Large pharmaceutical companies launching their own generic version of a branded product. Threats 3.Counterfeiting, replication, or other tampering with its products
Competition
1. Dr. Reddys Laboratories 2. Watson Pharmaceuticals 3. Aaron Industries Competitors 4. Ohm Laboratories
doc_677065070.docx