Description
SWOT ANALYSIS OF PERODUA CARS
Perodua Cars
Parent Company
Perusahaan Otomobil Kedua Sendirian Berhad
Category
Supermini & Kei cars
Sector
Automobile
Tagline/ Slogan
Building Cars People First
USP
One of the top two car manufacturers in Malaysia STP
Segment
Mini and super mini cars
Target Group
Middle and upper middle class
Positioning
Producer of supermini cars SWOT Analysis
1. Established in 1992 & total employee strength of 10000 employees 2. Malaysia’s second largest automobile manufacturer after Proton 3. Among largest small car manufacturers in Asia 4. Indirectly linked to Toyota which gives an image of Japanese Strength association
1.They are notorious for low safety standards due to their design 2.They are excessively dependent on Toyota for upgrades Weakness 3.A local Malaysian player thus currently limited reach
1.They should look at newer markets as their home markets are getting saturated 2.Increasing fuel prices will drive people to prefer smaller cars, thus Perodua will benefit from the change Opportunity 3.It can look at newer markets which are favourable for small cars
1.Competitors like Proton have higher investment capabilities thus can overtake in terms of R&D investments 2. Low cost substitutes being marketed by Chinese manufacturers 3. The macro-economic situations are leading to lower sales for all Threats automobile manufacturers Competition
1.Proton 2.Honda Competitors 3.Nissan
doc_498745877.docx
SWOT ANALYSIS OF PERODUA CARS
Perodua Cars
Parent Company
Perusahaan Otomobil Kedua Sendirian Berhad
Category
Supermini & Kei cars
Sector
Automobile
Tagline/ Slogan
Building Cars People First
USP
One of the top two car manufacturers in Malaysia STP
Segment
Mini and super mini cars
Target Group
Middle and upper middle class
Positioning
Producer of supermini cars SWOT Analysis
1. Established in 1992 & total employee strength of 10000 employees 2. Malaysia’s second largest automobile manufacturer after Proton 3. Among largest small car manufacturers in Asia 4. Indirectly linked to Toyota which gives an image of Japanese Strength association
1.They are notorious for low safety standards due to their design 2.They are excessively dependent on Toyota for upgrades Weakness 3.A local Malaysian player thus currently limited reach
1.They should look at newer markets as their home markets are getting saturated 2.Increasing fuel prices will drive people to prefer smaller cars, thus Perodua will benefit from the change Opportunity 3.It can look at newer markets which are favourable for small cars
1.Competitors like Proton have higher investment capabilities thus can overtake in terms of R&D investments 2. Low cost substitutes being marketed by Chinese manufacturers 3. The macro-economic situations are leading to lower sales for all Threats automobile manufacturers Competition
1.Proton 2.Honda Competitors 3.Nissan
doc_498745877.docx