Description
SWOT ANALYSIS OF PERFETTI VAN MELLE
Perfetti van Melle
Parent Company
Perfetti van Melle
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Caring for excellence
A trusted brand name in the confectionary and gum industry with a USP number of popular subsidiary brands
STP
Segment
People who like to have sweets or gum
Target Group
Kids, youth and middle aged people
Positioning
As a good quality confectionary brand available at affordable price
Product Portfolio
Happy dent Mentos Big babool Chlormint Brands
SWOT Analysis
1.Strong Brand value 2. A wide variety of confectionaries and gums 3. Popular subsidiary brands like Alpenlibe, Big Babool, Chlormint, Center Fresh, Mentos, etc Strength 4. Strong distribution network
5,An employee strength of about 17000 6.It has a global reach, operates in around 130 countries 7. Effective marketing and advertising strategies for each of its subsidiary brands 8.Attractive packaging and high product quality 9.One of the largest confectionery maker globally
1.Most of its products are targeted towards children except for Weakness chlormint like product, so limited consumer base
1.Reach out in the rural regions 2.Bring newer flavors to attract more consumers 3.Sponsor kids shows like reality contests, cartoon shows, etc. 4.Growing economies results in more opportunities 5.Use its established brand name to introduce new products like Opportunity snacks, premium chocolates, biscuits, fruit juices, etc.
1.Parents reluctant to buy chewing gums/bubble gums for kids Threats 2.Competition from local and international brands
Competition
1.Cadbury 2.Kraft foods 3.Nestle 4.Wrigleys Competitors 5.The Hershey Company
doc_341561434.docx
SWOT ANALYSIS OF PERFETTI VAN MELLE
Perfetti van Melle
Parent Company
Perfetti van Melle
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Caring for excellence
A trusted brand name in the confectionary and gum industry with a USP number of popular subsidiary brands
STP
Segment
People who like to have sweets or gum
Target Group
Kids, youth and middle aged people
Positioning
As a good quality confectionary brand available at affordable price
Product Portfolio
Happy dent Mentos Big babool Chlormint Brands
SWOT Analysis
1.Strong Brand value 2. A wide variety of confectionaries and gums 3. Popular subsidiary brands like Alpenlibe, Big Babool, Chlormint, Center Fresh, Mentos, etc Strength 4. Strong distribution network
5,An employee strength of about 17000 6.It has a global reach, operates in around 130 countries 7. Effective marketing and advertising strategies for each of its subsidiary brands 8.Attractive packaging and high product quality 9.One of the largest confectionery maker globally
1.Most of its products are targeted towards children except for Weakness chlormint like product, so limited consumer base
1.Reach out in the rural regions 2.Bring newer flavors to attract more consumers 3.Sponsor kids shows like reality contests, cartoon shows, etc. 4.Growing economies results in more opportunities 5.Use its established brand name to introduce new products like Opportunity snacks, premium chocolates, biscuits, fruit juices, etc.
1.Parents reluctant to buy chewing gums/bubble gums for kids Threats 2.Competition from local and international brands
Competition
1.Cadbury 2.Kraft foods 3.Nestle 4.Wrigleys Competitors 5.The Hershey Company
doc_341561434.docx