Description
SWOT ANALYSIS OF PERCEPT PICTURE COMPANY
Percept Picture Company
Parent Company
Percept Limited
Category
Production House
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
A good ad film company
STP
Segment
Animation and youthful movie lovers with a streak off beat movies
Target Group
Urban upper and middle class individuals
A production company which produces movies and serials with good Positioning amt of diversity and has ad film business
SWOT Analysis
1. Global audience with diverse tastes for quality information and entertainment. 2.Proprietary technology and world-class creative talent to develop and distribute feature length films, ad films and television shows. 3.Also jointly produce content with numerous domestic and international studios 4.Innovative marketing, content quality and distribution techniques, Percept Pictures has succeeded in securing long term relationships with its clients. 5.State-of-the-art animation studios have created & produced some of the biggest movies of the year in terms of worldwide sales and box office revenues Strength 6. The movies get many awards
1.The rate of movies being produced is less which is due to nonavailability of in-house directors Weakness 2. Late entry in to the industry.
Opportunity
1. Increase the diversity in scripts.
2.increase the amount of money invested in marketing the film 3. increase the number of movies
1. Very high competition in terms of multiplexes Threats 2. Synergy between other players in the industry
Competition
1. Dharma productions 2. Eros International Competitors 3. Excel Entertainment
doc_643109518.docx
SWOT ANALYSIS OF PERCEPT PICTURE COMPANY
Percept Picture Company
Parent Company
Percept Limited
Category
Production House
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
A good ad film company
STP
Segment
Animation and youthful movie lovers with a streak off beat movies
Target Group
Urban upper and middle class individuals
A production company which produces movies and serials with good Positioning amt of diversity and has ad film business
SWOT Analysis
1. Global audience with diverse tastes for quality information and entertainment. 2.Proprietary technology and world-class creative talent to develop and distribute feature length films, ad films and television shows. 3.Also jointly produce content with numerous domestic and international studios 4.Innovative marketing, content quality and distribution techniques, Percept Pictures has succeeded in securing long term relationships with its clients. 5.State-of-the-art animation studios have created & produced some of the biggest movies of the year in terms of worldwide sales and box office revenues Strength 6. The movies get many awards
1.The rate of movies being produced is less which is due to nonavailability of in-house directors Weakness 2. Late entry in to the industry.
Opportunity
1. Increase the diversity in scripts.
2.increase the amount of money invested in marketing the film 3. increase the number of movies
1. Very high competition in terms of multiplexes Threats 2. Synergy between other players in the industry
Competition
1. Dharma productions 2. Eros International Competitors 3. Excel Entertainment
doc_643109518.docx