Description
SWOT ANALYSIS OF PEPCO HOLDINGS
Pepco Holdings
Parent Company
Pepco Holdings Inc.
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
A Leading power company in the Mid- Atlantic States in the U.S. STP
Segment
Electric utilities and solutions for organizations and companies
Target Group
Residential, Small and Large Businesses
Positioning
Leading American Power company SWOT Analysis
1. Has a generating capacity of about 5000 MW – most of which is oil and gas fired 2. Has a team of over 5500 employees and serves over 1.9 million customers. 3. Is a vertically integrated company – is involved in generation, transmission and distribution of power 4. Features in the Fortune 500 list of companies. Strength 5. Good reputation and strong operations
1. Criticized for spending on lobbying and for evasion of taxes. Weakness 2. Experiencing a fall in revenues and operating profit is a concern
1.Can enter other States in the U.S and even in other countries like Opportunity Canada
2. Can expand into renewable power – currently it has just 1 MW of Wind power in its renewable power portfolio 3. Power demand in the U.S. is high
1. Consolidation in the power sector in the U.S. 2.Price wars would lead to fall in prices and fall in profits Threats 3. Rise in international prices of oil Competition
1.Duke Energy 2.North Eastern Utilities Competitors 3.Public Power
doc_802712659.docx
SWOT ANALYSIS OF PEPCO HOLDINGS
Pepco Holdings
Parent Company
Pepco Holdings Inc.
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
A Leading power company in the Mid- Atlantic States in the U.S. STP
Segment
Electric utilities and solutions for organizations and companies
Target Group
Residential, Small and Large Businesses
Positioning
Leading American Power company SWOT Analysis
1. Has a generating capacity of about 5000 MW – most of which is oil and gas fired 2. Has a team of over 5500 employees and serves over 1.9 million customers. 3. Is a vertically integrated company – is involved in generation, transmission and distribution of power 4. Features in the Fortune 500 list of companies. Strength 5. Good reputation and strong operations
1. Criticized for spending on lobbying and for evasion of taxes. Weakness 2. Experiencing a fall in revenues and operating profit is a concern
1.Can enter other States in the U.S and even in other countries like Opportunity Canada
2. Can expand into renewable power – currently it has just 1 MW of Wind power in its renewable power portfolio 3. Power demand in the U.S. is high
1. Consolidation in the power sector in the U.S. 2.Price wars would lead to fall in prices and fall in profits Threats 3. Rise in international prices of oil Competition
1.Duke Energy 2.North Eastern Utilities Competitors 3.Public Power
doc_802712659.docx