Description
SWOT ANALYSIS OF PENNSYLVANIA POWER AND LIGHT
Pennsylvania Power and Light
Parent Company
Pennsylvania Power and Light
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Reuse, Revive, Renew
USP
Clean, safe and reliable energy STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Providing essential energy services in extraordinary ways SWOT Analysis
1. Strong R&D capabilities with 13,000 employees 2. Serves nearly customers in UK and 3 million in US 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Well diversified energy portfolio Strength 6. Vertically integrated business
1.Competition means margins are limited and lower market share Weakness 2.Geographically not well diversified
1.Future development of nuclear power 2.Plans to reduce CO2 emission Opportunity 3. Tie-up with international firms to increase global presence
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1.TECO Energy 2. National Grid Transco 3. Great Plains Energy Competitors 4. Edison International
doc_525657058.docx
SWOT ANALYSIS OF PENNSYLVANIA POWER AND LIGHT
Pennsylvania Power and Light
Parent Company
Pennsylvania Power and Light
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Reuse, Revive, Renew
USP
Clean, safe and reliable energy STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Providing essential energy services in extraordinary ways SWOT Analysis
1. Strong R&D capabilities with 13,000 employees 2. Serves nearly customers in UK and 3 million in US 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Well diversified energy portfolio Strength 6. Vertically integrated business
1.Competition means margins are limited and lower market share Weakness 2.Geographically not well diversified
1.Future development of nuclear power 2.Plans to reduce CO2 emission Opportunity 3. Tie-up with international firms to increase global presence
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1.TECO Energy 2. National Grid Transco 3. Great Plains Energy Competitors 4. Edison International
doc_525657058.docx