Description
SWOT ANALYSIS OF PENGUINS BOOK INDIA
Penguin Books India
Parent Company
PEARSON
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Quality low cost books
STP
Publishes every segment of the literary books apart from core Segment education
Target Group
Strong fiction and narrative nonfiction group
Positioning
A brand that publishes for all kind of readers
SWOT Analysis
1. Largest English language trade publisher in the sub-continent with over 250 new titles every year and has an active backlist of 3000 titles 2. It publishes in different languages and has a strong online presence of any Indian publisher 3. Penguin India has the highest recall value among readers and booklovers in India 4. Its authors won virtually every major literary prize; including Nobel prize, the Magsaysay award, the Jnanpith award etc. Strength 5. Widely available across cities owing to strong distribution
1. Lack of presence in the educational book market Weakness 2.Limited global penetration compared to other leading players
1. Leveraging its strong distribution network to become an exclusive distribution partner to other leading publishers 2.strategic alliances and M&As with other publications to increase the customer base 3.Encouraging first time writers since India has an emerging market for Opportunity new writers
Threats
1. Strong competition from other regional book publishers 2.Changes in interest of readers from Indian authors’ books to foreign
authors’ books 3.Best authors moving to other publications for publishing their next book
Competition
1.Rupa publications 2. National Book trust Competitors 3.Hoy faith publications
doc_373280918.docx
SWOT ANALYSIS OF PENGUINS BOOK INDIA
Penguin Books India
Parent Company
PEARSON
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Quality low cost books
STP
Publishes every segment of the literary books apart from core Segment education
Target Group
Strong fiction and narrative nonfiction group
Positioning
A brand that publishes for all kind of readers
SWOT Analysis
1. Largest English language trade publisher in the sub-continent with over 250 new titles every year and has an active backlist of 3000 titles 2. It publishes in different languages and has a strong online presence of any Indian publisher 3. Penguin India has the highest recall value among readers and booklovers in India 4. Its authors won virtually every major literary prize; including Nobel prize, the Magsaysay award, the Jnanpith award etc. Strength 5. Widely available across cities owing to strong distribution
1. Lack of presence in the educational book market Weakness 2.Limited global penetration compared to other leading players
1. Leveraging its strong distribution network to become an exclusive distribution partner to other leading publishers 2.strategic alliances and M&As with other publications to increase the customer base 3.Encouraging first time writers since India has an emerging market for Opportunity new writers
Threats
1. Strong competition from other regional book publishers 2.Changes in interest of readers from Indian authors’ books to foreign
authors’ books 3.Best authors moving to other publications for publishing their next book
Competition
1.Rupa publications 2. National Book trust Competitors 3.Hoy faith publications
doc_373280918.docx