Description
SWOT ANALYSIS OF PELLE PELLE
Pelle Pelle
Parent Company
Pelle Pelle Inc.
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Trend is short, style is forever
USP
High quality leather jackets STP
Segment
Leather products apparel and accessories
Target Group
Men and women from the urban upper middle class
Positioning
Urban fashion brand SWOT Analysis
1. First brand who launched designer baggy pants 2.Products differentiation into different categories 3.Famous in big celebrities as they wore leather jackets 4. Sportswear is of rich fabric with attention given to details and creative styling Strength 5. Popular brand associated with a few international celebrities
1. Brand is famous only in Europe and Japan. Not a strong international presence. 2. The products are bit expensive and high priced compared to other Weakness brand.
1. Expanding its reach in more geographic regions and Opportunity internationally.
2. Entering and diversifying to other products 3. More advertising and branding to establish image in the customers mind
1. People not buying the brand products because of the European crisis 2. Other famous brands offering the same products at a better price Threats 3. Fake imitations affect sales and brand image Competition
1. Levis 2. Carhatt Competitors 3. Polo
doc_979844382.docx
SWOT ANALYSIS OF PELLE PELLE
Pelle Pelle
Parent Company
Pelle Pelle Inc.
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Trend is short, style is forever
USP
High quality leather jackets STP
Segment
Leather products apparel and accessories
Target Group
Men and women from the urban upper middle class
Positioning
Urban fashion brand SWOT Analysis
1. First brand who launched designer baggy pants 2.Products differentiation into different categories 3.Famous in big celebrities as they wore leather jackets 4. Sportswear is of rich fabric with attention given to details and creative styling Strength 5. Popular brand associated with a few international celebrities
1. Brand is famous only in Europe and Japan. Not a strong international presence. 2. The products are bit expensive and high priced compared to other Weakness brand.
1. Expanding its reach in more geographic regions and Opportunity internationally.
2. Entering and diversifying to other products 3. More advertising and branding to establish image in the customers mind
1. People not buying the brand products because of the European crisis 2. Other famous brands offering the same products at a better price Threats 3. Fake imitations affect sales and brand image Competition
1. Levis 2. Carhatt Competitors 3. Polo
doc_979844382.docx