Description
SWOT ANALYSIS OF PEABODY ENERGY
Peabody Energy
Category
Coal
Sector
Energy
Tagline/ Slogan
Yeah, Coal can do that
As a top company in the Mining, Crude-Oil Production industry USP Peabody Energy specialize in coal mining
STP
Segment
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses
When mining is complete, the land will be returned to a condition that Positioning is equal to or better than before mining
SWOT
1.Leaderin coal production 2.R&D 3.Over 10,000 employees 4.Sells coal to over 350 electricity generating and industrial plants in Strength 15 countries
1.Legal issues 2.Lack of customer base 3.Cost of environmental hazards 4.Dependence on other pipelines Weakness 5.Black Mesa controversy affected image
1.Cleaner technology Opportunity 2.Investment in natural gas operations 3.More number of coal-to-liquids and coal-to-gas projects to reduce
emissions
1.Lower coal prices 2.Government regulations Threats 3.Reducing reserves
Competition
Competitors
1.Consol Energy
doc_235199741.docx
SWOT ANALYSIS OF PEABODY ENERGY
Peabody Energy
Category
Coal
Sector
Energy
Tagline/ Slogan
Yeah, Coal can do that
As a top company in the Mining, Crude-Oil Production industry USP Peabody Energy specialize in coal mining
STP
Segment
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses
When mining is complete, the land will be returned to a condition that Positioning is equal to or better than before mining
SWOT
1.Leaderin coal production 2.R&D 3.Over 10,000 employees 4.Sells coal to over 350 electricity generating and industrial plants in Strength 15 countries
1.Legal issues 2.Lack of customer base 3.Cost of environmental hazards 4.Dependence on other pipelines Weakness 5.Black Mesa controversy affected image
1.Cleaner technology Opportunity 2.Investment in natural gas operations 3.More number of coal-to-liquids and coal-to-gas projects to reduce
emissions
1.Lower coal prices 2.Government regulations Threats 3.Reducing reserves
Competition
Competitors
1.Consol Energy
doc_235199741.docx