Description
SWOT ANALYSIS OF PC CHANDRA JEWELLERS
PC Chandra Jewelers
Parent Company
PC Chandra Jewelers
Category
Jeweler and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
A jewel of jewels
USP
Traditional owned brand STP
Segment
Woman who loves traditional wear jeweler mostly embedded in Gold
Target Group
Upper middle and upper class women
Positioning
Trusted brand in jewellery SWOT Analysis
1. Family owned business with lots of experience in the diamonds and jeweler business 2. The company has a strong presence in India. 3. They have a differentiating factor that they have a whole set of baby collection in Jeweler 4. Collectively has a great scope in the Occasions like Dhanteras and Diwali ,they have number of promotion being carried away in this peak time, which directly affects the sales in positive way Strength 5. Good advertising and branding through TVCs and print ads
1. Mostly concentration of expanding is happening in the metros like Delhi, Mumbai, Kolkata, But needs to concentrate in the Tier II cities, since these are the revenue generated cities 2. Lesser brand awareness as compared to a few top of the mind Weakness recall brands
1. Gold as an investment is still in demand 2.Exchange old jeweler for new designs 3. Increasing purchasing power of people Opportunity 4. International growth opportunities
1.Fluctuations in gold prices 2.Much competition from organized sector as well as unorganized sector Threats 3.Needs to concentrate in light weight jeweler Competition
1.Tanishq 2.Joy Alukkas 3.Gitanjali Competitors 4. TBZ
doc_516161608.docx
SWOT ANALYSIS OF PC CHANDRA JEWELLERS
PC Chandra Jewelers
Parent Company
PC Chandra Jewelers
Category
Jeweler and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
A jewel of jewels
USP
Traditional owned brand STP
Segment
Woman who loves traditional wear jeweler mostly embedded in Gold
Target Group
Upper middle and upper class women
Positioning
Trusted brand in jewellery SWOT Analysis
1. Family owned business with lots of experience in the diamonds and jeweler business 2. The company has a strong presence in India. 3. They have a differentiating factor that they have a whole set of baby collection in Jeweler 4. Collectively has a great scope in the Occasions like Dhanteras and Diwali ,they have number of promotion being carried away in this peak time, which directly affects the sales in positive way Strength 5. Good advertising and branding through TVCs and print ads
1. Mostly concentration of expanding is happening in the metros like Delhi, Mumbai, Kolkata, But needs to concentrate in the Tier II cities, since these are the revenue generated cities 2. Lesser brand awareness as compared to a few top of the mind Weakness recall brands
1. Gold as an investment is still in demand 2.Exchange old jeweler for new designs 3. Increasing purchasing power of people Opportunity 4. International growth opportunities
1.Fluctuations in gold prices 2.Much competition from organized sector as well as unorganized sector Threats 3.Needs to concentrate in light weight jeweler Competition
1.Tanishq 2.Joy Alukkas 3.Gitanjali Competitors 4. TBZ
doc_516161608.docx