Description
SWOT ANALYSIS OF PARX
Parx
Parent Company
Raymond limited
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Live Easy; Catch up with life; Where the road ends adventure begins
USP
Innovative”beyond work” clothing STP
Segment
Youngsters looking for casual wear
Target Group
Urban youth from upper-middle class
Positioning
Fresh and premium casual wear SWOT Analysis
1. Excellent branding and advertising 2. Strong backing of Raymonds Ltd as a brand 3. Constant innovative latest and trendy casual outfits for consumers 4. Wide range of offerings for both men and women with summer, Strength spring collection etc
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
1.Diversification in the brands offered 2.Synergies in distribution 3. Global penetration of Raymonds brands would increase Opportunity opportunities for Parx as well
1.Increased competition from international as well as Indian brands Threats 2.Social,legal,political factors Competition
1.Allen Solly 2.Louis Philippe Competitors 3.Van Huesen
doc_120093167.docx
SWOT ANALYSIS OF PARX
Parx
Parent Company
Raymond limited
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Live Easy; Catch up with life; Where the road ends adventure begins
USP
Innovative”beyond work” clothing STP
Segment
Youngsters looking for casual wear
Target Group
Urban youth from upper-middle class
Positioning
Fresh and premium casual wear SWOT Analysis
1. Excellent branding and advertising 2. Strong backing of Raymonds Ltd as a brand 3. Constant innovative latest and trendy casual outfits for consumers 4. Wide range of offerings for both men and women with summer, Strength spring collection etc
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
1.Diversification in the brands offered 2.Synergies in distribution 3. Global penetration of Raymonds brands would increase Opportunity opportunities for Parx as well
1.Increased competition from international as well as Indian brands Threats 2.Social,legal,political factors Competition
1.Allen Solly 2.Louis Philippe Competitors 3.Van Huesen
doc_120093167.docx