Description
SWOT ANALYSIS OF PARRIS MANUFACTURING COMPANY
Parris Manufacturing Company
Parent Company
Parris Manufacturing Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Creating fun and imagination for over 75 years
USP
Toy popguns
STP
Segment
Military toys and guns
Target Group
Children (6-14 years) with preference for military toys
Positioning
Cowboy cork guns manufacturing company
SWOT Analysis
1. Manufactured toy cork guns for the first time 2. Used Kadets of America Drill to promote the toys by giving a comic free with each toy 3. Kadets of America program had a full uniform and kadet song too and attracted children (both boys and girls) in huge numbers Strength 4. attractive product portfolio of toys for kids
1. Limited global reach and low brand recall 2. Except for Kadets of America, did not promote the toys by any other Weakness method
1. New designs and technology for manufacturing toy guns is available 2. Can revamp Kadets of America program at a huge scale 3. Can use newer marketing channels like microblogging and social Opportunity networking sites
1. New technology military toys available in the market 2. Safety issues with cork guns Threats 3. Changing market scenario and govt policies
Competition
1. Hawk Model Company Competitors 2. Mettoy Company
doc_656652553.docx
SWOT ANALYSIS OF PARRIS MANUFACTURING COMPANY
Parris Manufacturing Company
Parent Company
Parris Manufacturing Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Creating fun and imagination for over 75 years
USP
Toy popguns
STP
Segment
Military toys and guns
Target Group
Children (6-14 years) with preference for military toys
Positioning
Cowboy cork guns manufacturing company
SWOT Analysis
1. Manufactured toy cork guns for the first time 2. Used Kadets of America Drill to promote the toys by giving a comic free with each toy 3. Kadets of America program had a full uniform and kadet song too and attracted children (both boys and girls) in huge numbers Strength 4. attractive product portfolio of toys for kids
1. Limited global reach and low brand recall 2. Except for Kadets of America, did not promote the toys by any other Weakness method
1. New designs and technology for manufacturing toy guns is available 2. Can revamp Kadets of America program at a huge scale 3. Can use newer marketing channels like microblogging and social Opportunity networking sites
1. New technology military toys available in the market 2. Safety issues with cork guns Threats 3. Changing market scenario and govt policies
Competition
1. Hawk Model Company Competitors 2. Mettoy Company
doc_656652553.docx