Description
SWOT ANALYSIS OF PARLE POPPINS
Parle Poppins
Parent Company
Parle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Du kya?
USP
Multi flavored candy STP
Children looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
Children Lower, middle class
Positioning
For children with the daring attitude SWOT Analysis
1.Strong brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
Weakness
1.Reducing brand presence in urban areas
1.Leverage successful brand Parle 2.Advertise more Opportunity 3.Buy out competition
Threats
1.Threat from other confectionary products, toffees Competition
1.ITC Confectionery Competitors 2.Cadburys
doc_699633602.docx
SWOT ANALYSIS OF PARLE POPPINS
Parle Poppins
Parent Company
Parle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Du kya?
USP
Multi flavored candy STP
Children looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
Children Lower, middle class
Positioning
For children with the daring attitude SWOT Analysis
1.Strong brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
Weakness
1.Reducing brand presence in urban areas
1.Leverage successful brand Parle 2.Advertise more Opportunity 3.Buy out competition
Threats
1.Threat from other confectionary products, toffees Competition
1.ITC Confectionery Competitors 2.Cadburys
doc_699633602.docx