Description
SWOT ANALYSIS OF PARLE MILK SHAKTI
Milk Shakti
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Bacche bade ho gaye; Power of milk
USP
Biscuits with goodness of milk and honey
STP
Segment
Children segment
Target Group
Young growing children
Positioning
For young kids who want to be strong and smart
SWOT Analysis
1.Low cost 2.Good advertising and visibility 3.Goodness of Milk and Honey Strength 4.Healthy Snack especially targeted at kids
1.Many competitors in this segment 2.Storage Weakness 3.Low Brand Recall
1. Tie-up with schools as a part of meals Opportunity 2. Untapped rural market
Threats
1. Similar biscuit categories
Competition
1. Britannia Tiger 2. Milk Bikis Competitors 3. Treat-O
doc_647774695.docx
SWOT ANALYSIS OF PARLE MILK SHAKTI
Milk Shakti
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Bacche bade ho gaye; Power of milk
USP
Biscuits with goodness of milk and honey
STP
Segment
Children segment
Target Group
Young growing children
Positioning
For young kids who want to be strong and smart
SWOT Analysis
1.Low cost 2.Good advertising and visibility 3.Goodness of Milk and Honey Strength 4.Healthy Snack especially targeted at kids
1.Many competitors in this segment 2.Storage Weakness 3.Low Brand Recall
1. Tie-up with schools as a part of meals Opportunity 2. Untapped rural market
Threats
1. Similar biscuit categories
Competition
1. Britannia Tiger 2. Milk Bikis Competitors 3. Treat-O
doc_647774695.docx