Description
SWOT ANALYSIS OF PARLE MARIE
Marie
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Baatcheet bakbak aur Parle Marie
USP
Healthy tea time biscuit with every conversation
STP
Segment
Taste and Quality conscious children and adults
Target Group
All age groups middle and upper class people
Positioning
Biscuit to be had when having conversations
SWOT Analysis
1. Low cost 2. Good advertising and visibility 3. Good product quality and packaging 4. Good market position in Marie segment Strength 5. Health oriented Digestive Option available
1. Many competitors in this segment 2. Nothing unique(similar to other marie) 3. Storage Weakness 4. Low Brand Recall as compared to Britannia Marie Gold
Opportunity
1. Tie-up with corporates/hotel chains
1. Severe threat from wafer and salted snacks segment Threats 2. Similar biscuit categories
Competition
1. Britannia Marie Gold Competitors 2. Priyagold Marie
doc_701776254.docx
SWOT ANALYSIS OF PARLE MARIE
Marie
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Baatcheet bakbak aur Parle Marie
USP
Healthy tea time biscuit with every conversation
STP
Segment
Taste and Quality conscious children and adults
Target Group
All age groups middle and upper class people
Positioning
Biscuit to be had when having conversations
SWOT Analysis
1. Low cost 2. Good advertising and visibility 3. Good product quality and packaging 4. Good market position in Marie segment Strength 5. Health oriented Digestive Option available
1. Many competitors in this segment 2. Nothing unique(similar to other marie) 3. Storage Weakness 4. Low Brand Recall as compared to Britannia Marie Gold
Opportunity
1. Tie-up with corporates/hotel chains
1. Severe threat from wafer and salted snacks segment Threats 2. Similar biscuit categories
Competition
1. Britannia Marie Gold Competitors 2. Priyagold Marie
doc_701776254.docx