Description
SWOT ANALYSIS OF PARLE MANGO BITE
Mango Bite
Parent Company
Parle
Category
Confectionary
Sector
Food Products
Tagline/ Slogan
Mango Bite goli mast boli; Aam ki raseeli goli enjoy very slowly
USP
India's first mango candy
STP
Children looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
Children Lower, middle class
Positioning
Mango candy for people to enjoy
SWOT Analysis
1.Strong brand name 2.Good Availability Strength 3.Popular among kids from long time due to its smooth mango flavor
1.Reducing brand presence in urban areas Weakness 2.Confectioneries/Candies becoming less popular
1.Leverage successful brand Parle 2.Advertise more 3.Buy out competition 4.Different variants as per mango varieties like Kaccha Mango already Opportunity in market
Threats
1.Threat from other confectionary products, toffees
Competition
1.ITC Confectionery 2.Cadburys Competitors 3.Mango Mood
doc_395580458.docx
SWOT ANALYSIS OF PARLE MANGO BITE
Mango Bite
Parent Company
Parle
Category
Confectionary
Sector
Food Products
Tagline/ Slogan
Mango Bite goli mast boli; Aam ki raseeli goli enjoy very slowly
USP
India's first mango candy
STP
Children looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
Children Lower, middle class
Positioning
Mango candy for people to enjoy
SWOT Analysis
1.Strong brand name 2.Good Availability Strength 3.Popular among kids from long time due to its smooth mango flavor
1.Reducing brand presence in urban areas Weakness 2.Confectioneries/Candies becoming less popular
1.Leverage successful brand Parle 2.Advertise more 3.Buy out competition 4.Different variants as per mango varieties like Kaccha Mango already Opportunity in market
Threats
1.Threat from other confectionary products, toffees
Competition
1.ITC Confectionery 2.Cadburys Competitors 3.Mango Mood
doc_395580458.docx