Description
SWOT ANALYSIS OF PARLE G
Parle G
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
G means Genius; Aao Banaye kal ke Genius
USP
India's most trusted top of the mind brand
STP
Segment
People looking to have biscuits anytime
Target Group
All age groups lower, middle and upper class people
Positioning
For children who are genius in every field
SWOT Analysis
1. Low cost 2.Good advertising and visibility 3.Celebrity brand ambassadors 4.Most trusted brand having high brand loyalty Strength 5.Top of the mind biscuit brand
1. Many competitors in this segment 2. Nothing unique in the product now. 3. Storage Weakness 4. No diffrentiation
Opportunity
1. Tie-up with schools as a part of meals
2. Tieup with corporates/hotel chains
Threats
1. Similar biscuit categories
Competition
1. Britannia Tiger 2. Horlicks Biscuits Competitors 3. Local glucose biscuits
doc_725580550.docx
SWOT ANALYSIS OF PARLE G
Parle G
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
G means Genius; Aao Banaye kal ke Genius
USP
India's most trusted top of the mind brand
STP
Segment
People looking to have biscuits anytime
Target Group
All age groups lower, middle and upper class people
Positioning
For children who are genius in every field
SWOT Analysis
1. Low cost 2.Good advertising and visibility 3.Celebrity brand ambassadors 4.Most trusted brand having high brand loyalty Strength 5.Top of the mind biscuit brand
1. Many competitors in this segment 2. Nothing unique in the product now. 3. Storage Weakness 4. No diffrentiation
Opportunity
1. Tie-up with schools as a part of meals
2. Tieup with corporates/hotel chains
Threats
1. Similar biscuit categories
Competition
1. Britannia Tiger 2. Horlicks Biscuits Competitors 3. Local glucose biscuits
doc_725580550.docx