Description
SWOT ANALYSIS OF PARAMOUNT PARKS
Paramount Parks
Parent Company
CBS Corporations
Category
Amusement Park/Theme Park
Sector
Tourism & Hospitality
Tagline/ Slogan
The Best of Hollywood Entertainment; Now Playing
USP
Paramount Parks was one of the oldest theme parks company in USA
STP
Segment
Children and families
Target Group
Children and families belonging to middle class and upper middle class
Positioning
The company offered a good variety of theme parks to its patrons
SWOT Analysis
1. While operational, the parks used to attract around 13 million patrons annually. 2. The parks were operated by big media conglomerates such as Paramount Communications, Viacom and CBS Corporation. 3. The brand while it was operational was quite popular all over USA. Strength 4. The park used to operate as many as 7 theme parks.
1. The brand was comparatively not very popular outside USA. 2. The business of most of the parks operated by Paramount was Weakness seasonal in nature.
1.The blossoming of the domestic tourism industry had the potential to attract more and more visitors. 2.With more and more families from Europe and other parts of the world travelling abroad for vacations, the park could attract many international visitors. 3. King’s Island – the flagship park of Paramount is a very popular Opportunity theme park in USA.
1. There were many strong brands operating in the amusement park space in USA. Threats 2.Since these were theme parks, people interested in adventures were the only loyal customers.
3. Competition
Competition
1. Disneyland Park 2.Universal Studios Competitors 3.Seaworld Parks
doc_177592658.docx
SWOT ANALYSIS OF PARAMOUNT PARKS
Paramount Parks
Parent Company
CBS Corporations
Category
Amusement Park/Theme Park
Sector
Tourism & Hospitality
Tagline/ Slogan
The Best of Hollywood Entertainment; Now Playing
USP
Paramount Parks was one of the oldest theme parks company in USA
STP
Segment
Children and families
Target Group
Children and families belonging to middle class and upper middle class
Positioning
The company offered a good variety of theme parks to its patrons
SWOT Analysis
1. While operational, the parks used to attract around 13 million patrons annually. 2. The parks were operated by big media conglomerates such as Paramount Communications, Viacom and CBS Corporation. 3. The brand while it was operational was quite popular all over USA. Strength 4. The park used to operate as many as 7 theme parks.
1. The brand was comparatively not very popular outside USA. 2. The business of most of the parks operated by Paramount was Weakness seasonal in nature.
1.The blossoming of the domestic tourism industry had the potential to attract more and more visitors. 2.With more and more families from Europe and other parts of the world travelling abroad for vacations, the park could attract many international visitors. 3. King’s Island – the flagship park of Paramount is a very popular Opportunity theme park in USA.
1. There were many strong brands operating in the amusement park space in USA. Threats 2.Since these were theme parks, people interested in adventures were the only loyal customers.
3. Competition
Competition
1. Disneyland Park 2.Universal Studios Competitors 3.Seaworld Parks
doc_177592658.docx